We combine quantitative and qualitative methods to discover user needs and pain points, to create models of user behaviour and to provide a reliable foundation for strategic decisions.
Understand user needs
Understanding people and the context in which they use your product is the first step in designing successful products. Often this means zooming out to understand or even love the problem before switching to solution mode.
Test & validate solutions
Looking to launch a new product or feature that will excite your customers? At this stage, the goal is to validate and discard assumptions and bring data & insights back to the team.
Doing user research and testing concepts is part of our DNA and we do this on a daily basis at our customers. Hike One is a team of 50 designers, researchers, interviewers, experiment leads and UX research managers, ready to help.
Whether it is a project or a long term commitment - together with you we want to get to the bottom of things and design a solution that your customers want. Give us a call as we’d love to find out how we might help you!