A close encounter with innovation managers in the Netherlands.
Can you manage innovation? Large Dutch companies seem to think so, judging by the number of innovation managers who have been hired in the past two years.
But how do you handle the managing of semi ideas and vague plans whose value have yet to be proven? How do you deal with the torrent of normal-is-best, as seen in traditional companies? Who are these corporate troublemakers? What drives them and what are their biggest challenges?
In this monthly interview series with journalist Christel Don, we meet innovation managers in the Netherlands. Research by Martijn Pillich and Rick le Roy for Hike One | new digital product designers.