Lean innovation. Build the products your market wants, with less risk.

First, what is lean innovation?

One of the biggest risks of building a product is to build the wrong thing. You pour months into building it, only to find out that you just can’t make it a success. Lean innovation makes learning a priority. At Hike One we are strong believers in this way of working and that this is the key to success.

"The key to lean innovation is to make things tangible and testable in no time."

Lean innovation minimizes risk while increasing customer value. It’s a straightforward approach where you talk to your customers early and often. You use rapid prototyping to minimize waste and focus on the right solution. It enables you to bring products to market sooner and with fewer resources.

What we do at Hike One

As designers and prototypers we have been making things tangible and testable for over 10 years. In the last few years customer developers joined our team while designers adopted the lean mindset. We help our customers with getting Lean Innovation done. Our way of working is based on methods like Lean Startup, Running Lean and the Corporate Startup. Read on to get an idea of how this works. 

The 3 stages of validated learning

The lean innovation method helps to validate your product and get to a product-market fit, before you run out of money. The approach defines 3 distinct stages to get there:

  • Customer-problem fit
    What do your customers want? Who exactly are they?
  • Problem-solution fit
    How can you solve their problem? How much are customers willing to pay? What features are essential for launch?
  • Product-market fit
    Can you reach your customer and sell it to them?

A lean innovation roadmap

A typical lean innovation project can take between 6 and 12 weeks and contains 3 to 6 tests. We like to start with a small core team and scale up when you get near the product-market fit.

The lean innovation process in detail

Assemble your core team

To make your lean innovation projects into a success, you need at least three disciples in your core team:

Decider
Brings domain knowledge, makes the decisions and steers the project in the right direction. He or she also manages stakeholders and updates the organisation of the progress that is made.

Designer
Designs the product, prepares the tests and makes the prototypes. Prioritises experimentation over perfection and has a strong focus on how to validate assumptions.

Marketeer
Responsible for the commercial viability of your product. The marketeer builds a path to your customers, early on. He or she has a strong focus on the value proposition of your product, how to position it on the market and sets up the metrics to track success.

Get started with our free toolkit

Excited to get started? We have a free toolkit you can download, with all the tools you need to set up your lean innovation project. Looking for A1 prints of the canvas? Just give us a shout and we bring them over.

Download the toolkit today

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We love to help you kickstart lean innovation

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