First, what is lean innovation?
One of the biggest risks of building a product is to build the wrong thing. You pour months into building it, only to find out that you just can’t make it a success. Lean innovation makes learning a priority. At Hike One we are strong believers in this way of working and that this is the key to success.
Lean innovation minimizes risk while increasing customer value. It’s a straightforward approach where you talk to your customers early and often. You use rapid prototyping to minimize waste and focus on the right solution. It enables you to bring products to market sooner and with fewer resources.
What we do at Hike One
By ‘Customer development’ our visual and interaction designers research in close collaboration with our clients what the user wants and what solution works best.
Our way of working is based on methods like Lean Startup, Running Lean and the Corporate Startup. Read on to get an idea of how this works.
The 3 stages of validated learning
The lean innovation method helps to validate your product and get to a 'product-market fit', before you run out of money. The approach defines 3 distinct stages to get there:
- Customer-problem fit
What do your customers want? Who exactly are they?
- Problem-solution fit
How can you solve their problem? How much are customers willing to pay? What features are essential for launch?
- Product-market fit
Can you reach your customer and sell it to them?
A lean innovation roadmap
A typical lean innovation project starts with working out ‘plan A’ on a Lean Canvas. Subsequently, we start talking to our potential customers to validate assumptions. As Hike One, we prefer to work in test sprints of 1 to 2 weeks. We start with building prototypes and an MVP. The duration of the project depends on the complexity of the product and how certain we want to be about its success.
Assemble your core team
To make your lean innovation projects into a success, you need at least three disciples in your core team:
Brings domain knowledge, makes the decisions and steers the project in the right direction.
Designs the product, prepares the tests and makes the prototypes. Prioritises experimentation over perfection and has a strong focus on how to validate assumptions.
Responsible for the commercial viability of your product. The marketeer builds a path to your customers, early on. He or she has a strong focus on the value proposition of your product, how to position it on the market and sets up the metrics to track success.
Get started with our free toolkit
Excited to get started? We have a free toolkit you can download, with all the tools you need to set up your lean innovation project. Looking for A1 prints of the canvas? Just give us a shout and we bring them over.