From sales-led to product-led: Transforming Flatpay, Denmark’s top fintech.

What does it take to turn a fast-growing fintech into a truly product-led, customer-obsessed tech company?In this talk, Derek Fidler shares his journey of transformation rooted in the principles of Marty Cagan’s product operating model and the lessons learned along the way. He will explore the “why” behind the shift: scaling from a single office with 10 engineers and no product team, to an organization spread across 5 countries with 20+ product and UX professionals and 50+ engineers

You’ll hear how he :

• Transformed feature teams into empowered product teams
• Moved from shipping features to driving outcomes
• Defined how he prioritized, built, released, and measured product work, while expanding into two new countries a year.
• About the ups and downs of being a Product Ops team of 1.

Whether you’re leading a similar transformation or curious why your company loves to do re-organisation, his talk will offer practical insights, cautionary tales, and a healthy dose of honesty about what it really takes to turn a company into one that’s truly product-led.

About our Speaker

Derek Fidler is an experienced product and UX leader with over 15 years of experience in global B2C and B2B products. He is currently the Director of UX and Product Strategy at Flatpay, a Copenhagen-based fintech company, where he works closely with leadership to define product vision and strategy, establish product and UX ops, and scale the product, UX, and research teams. His prior roles include leading product design and research at Swedish fintech company Loomis—Pay, and contributing to over 1000% user growth in key developing markets as a senior product designer on Twitch’s Mobile Games team.

He has lived in Amsterdam for the past six years with his wife, Angela, and their kooikerhondje named Kaasje. Prior to moving to Amsterdam, he lived in San Francisco, where he cofounded a volunteer-run nonprofit called ShelterTech, which helped people experiencing homelessness and other vulnerable situations get better access to technology and online resources. Outside of work, he enjoys cooking, traveling, playing video games and padel. He’s also passionate about civic design and gov tech and how to make cities more livable and equitable.

Don’t miss out—sign up now!

(Can’t attend the live session? Still register to receive the recording after the event.)

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