It's all about the User Experience

Human Centred Design methods are at the core of our work. Understanding the end user first is the key to products that make people happy. We know what it takes to do proper UX research and translate the resulting insights into real and awesome products. Using popular methods like surveys, card sorting, user interviews, usability testing, customer journeys and heuristic evaluations.

We take a digital first approach to the brand identity of our clients. The brand identity is usually most notably present in their digital products. Products that people use every day. This brand identity is captured in the app icon, the look and feel of the UI, in the micro animations, in the typography, etc. In short, we believe that a company’s brand identity in a digital world is crafted through the design of elaborate design languages, digital style guides, and pattern libraries.