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Product discovery

Product discovery doesn't have to take months of research or be disconnected from product delivery. The right approach to understanding user behaviour can take less than two weeks! An approach we can help you implement, so you can make better product decisions and create more business impact.
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How we can help

Accessibility audit

An evaluation of your product or service for compliance with accessibility standards, ensuring inclusivity for users with impairments.

Usability test

Observing how real users interact with your product helps to identify problems in the design and to fix them early in the process, thereby enhancing product effectiveness and customer satisfaction.

Expert review

Have your product evaluated against a set of predefined UX principles or heuristics to get an objective overview of the overall quality of your product, and an actionable plan for improvement.

Interim UX designer

We have experience in designing complex applications for large organisations. We work Agile and we’re familiar with the latest tools.

Interim UX researcher

We set up and execute research and tests, analyse data, develop personas, and share insights.

Usability review

Identify your product’s pain points by performing the main user tasks and checking topics like usability, accessibility, consistency, attractiveness and brand experience.

Heuristic evaluation

A structured approach based on a fixed set of heuristics or design principles to identify the most important hurdles of your product.

Competitive UX review

An evaluation of your product in relation to the product of competitors to identify your position in the market. The focus can be on things like usability, visual identity, content, or any other topics that are relevant to your product.

Information architecture review

Understand the logic of your users and create a good structure of the information you present throughout your product, using methods such as card sorting, core modeling, site mapping, and object oriented UX.

Brand essentials workshops

Turn abstract ideas into a tangible visual language to describe what your brand is all about, and use this as a base for decisions about your product’s visuals, voice, and identity.

How can we help you

Get in touch

Continuous Discovery coaching

Learn to apply the habits of continuous product discovery and make better product decisions that are aligned with business goals and real user needs.

Design Sprint

Rapid prototyping and user feedback can help you tackle complex challenges and validate ideas in only four days, setting you up for better cross-functional collaboration and fast user-centered innovation.

Customer journey workshop

Mapping your customer’s experiences and emotions at each stage of interacting with your product provides insights into needs, perceptions and pain points that we leverage to improve your product.

Interim Product Owner

We help your Scrum team maximise the value of your product. We focus on transparent, clear and concise communication – and a prioritised backlog.

Continuous Discovery consultancy

An assessment of the degree to which your team is applying the habits of continuous product discovery, followed by a hands-on plan for you to independently strengthen your team’s product mindset. 

Iteration sprint

Follow up your Design Sprint with an iteration sprint to further refine the solution before moving into production mode.

Research sprint

Explore the problem space, empathise with your target group, and learn about the product and its competition.

Product idea pitch

Make your product idea tangible and get your story across. We help you pitch your idea through asking the right questions and rapid prototyping. 

Value proposition canvas workshop

Get crystal clear on what your customers need versus what your organisation can provide, and deliver a product that people actually want.

Business model canvas workshop

Visualise and leverage the building blocks of your business model to create a robust, adaptable, and successful business strategy.

Growth hacking kick-off

Identify the one metric that matters in your funnel, ideate, prioritise, experiment, analyse, and accept that failure is the only way to learn. Scale success, kill failures. Fast.

How can we help you

Get in touch

How we can help (Test)

Product model workshop

In three hours, we introduce you to the product model principles, we figure out which ones need most attention, and we define clear next actions.

WCAG compliancy workshop

A workshop within which we introduce your team to the topic of accessibility and give you the tools to become WCAG-compliant.

Product model review

An in-depth review of how your product teams set goals and collaborate, of how they discover and deliver your product, and of your product strategy and product culture.

Customer journey maturity scan

Embed a continuous, holistic, and user-centered approach to mapping the experience of your customers as they go through all of your organisation’s products, services and processes.

Design system review

An examination of elements and guidelines in order to propose a structured approach to improving and maintaining your design system.

Design operations review

We review how your design teams are organised, to pinpoint what’s keeping them from an effective and efficient execution of their increasingly complex creative and strategic design work.

Roadmap track

Combine your opportunity solution trees with an actionable organisation-wide ‘Now, Next, Later’ approach for strategic alignment and the flexibility to adapt to new discoveries.

UX maturity review

An actionable plan for leveling up your UX maturity, based on your ability to deliver user-centered design. We touch upon process, research, tools, capabilities, culture, workflows, and operations.

Interim service designer

We research user and market and create journeys and blueprints to outline your organisation’s processes and activities. We design for each touchpoint, and we streamline processes that enable you to continue doing this without us.

Interim Scrum Master

We help you effectively apply Scrum theory and practice – within your Scrum team and across the organisation. We focus on facilitating and supporting, removing impediments and motivating towards self-management.

How can we help you

Get in touch

Understand your product and user

Bring ideas to life

Our design specialists explore different directions by experimenting with prototypes to validate ideas with your target audience.

Evidence-based decision making

Use evidence of your customer's needs to decide what to build next.

Measure product performance

Track the impact of the changes to your product and meet your KPIs.

Continuous product improvement

Design for ever-changing user and businesses needs to stay ahead of the competition.

klant-signify
Signify

A multi-branded design system leveraging design tokens.

Marktplaats

From insights to action: Marktplaats journey mapping

You can reach out when:

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David van Duinen
06 46 24 31 49
david@hike.one
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