The AI strategy shift for PMs & Designers: how to stay relevant

Is AI actually changing how we work, or are we just caught in a loop of new tools and hype?

While we’re busy testing prompts, the world outside the digital bubble is shifting. From the way businesses are structured to how we solve real-world problems, the true shift isn't about the technology itself, it’s about how we adapt when execution becomes "instant."

During this roundtable, Matthijs will discuss what's happening in the market right now and, more importantly, what we should be paying attention to if we want to build products and services that actually last.

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Key points we’ll explore

• The "wait and see" trap: why staying on the sidelines is as risky as jumping in without a plan.
• Human-led strategy: how to keep your grip on quality and ethics when AI can generate "finished" work in seconds.

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What you'll gain from this roundtable

• Trenches-first perspective: Insights from leaders implementing AI in complex environments.
• Honest takes on what works and what fails
• Why your specific expertise matters more now that the "doing" is automated.
• Peer exchange; real talk with other leaders about what’s working (and what isn’t).

About the speaker

As the founder of Hike One and E-Flight Academy, the Netherlands’ first electric flight school, Matthijs Collard leverages over two decades of experience in digital innovation to lead organizations through technological shifts. He focuses on the pragmatic application of AI, using prototypes and streamlined workflows to ensure businesses stay agile and competitive. Matthijs blends entrepreneurial vision with a deep understanding of how to make AI work effectively for modern organizations.

About our Roundtables

Our roundtables bring professionals together outside the daily rush to discuss topics relevant to their businesses. After a short introduction, we’ll shape the agenda together. You’ll leave with fresh insights and practical tools you can apply immediately.

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