Your brand stands for quality. Ease of use. Innovation. Elegance. Speed. Don’t let the market catch up with you: Keep an eye on technological breakthroughs, behavioural changes, and competitors’ developments to assess your own position and find opportunities.
Consider a competitive UX review: a thorough yet relatively quick and cheap way to have (a part of) your product(s) evaluated against competitors’ products, to compare two or more products in a fair way.
1. Together with you, we decide which (parts of) your product(s) will be reviewed, and which competitor(s) to review.
2. We review the chosen products on topics like usability, visual identity and content, in order to assess trends, opportunities, and your own position in the market.
3. We deliver a detailed overview of bottlenecks and highlights, a conclusion on overall quality of your product versus those of competitors, and an actionable plan for improvement.
4. We present the results of the review to your team and/or stakeholders for maximum impact.
For a fair and structured competitive review, you can use a fixed set of heuristics or design principles such as the 10 Usability Heuristics for User Interface Design or the UX honeycomb.
Read more about how to conduct a competitive UX review in our UX Playbook.
Leave your details and we'll schedule a (remote) consultation to discuss scope and approach, so that we can send you a custom quote.
We are all blind to our own flaws. That's why we asked Hike One – as an experienced external party – to challenge us.
Bel gerust om de mogelijkheden te bespreken.
