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Your brand stands for quality and ease of use. But sometimes, despite best intentions, product teams forget what this means for them in terms of information architecture. They lose sight of the logic of their users and/or of the core information to be presented to users in the product – with a high bounce rate, a low customer satisfaction, or even a high churn as a result.
To help product teams get up to speed, consider an information architecture review. This is a thorough yet relatively quick and cheap way to have (a part of) your product(s) evaluated:
1. Together with you, we decide what product will be evaluated and we discuss what made you believe the information architecture is causing problems.
2. We research the logic of your users and we review the information you need to present to them in your product, using methods such as card sorting.
3. We evaluate your current information architecture, using methods such as core modeling, site mapping, and object oriented UX.
4. We deliver a detailed overview of bottlenecks and highlights, a conclusion on overall quality, and a list of actionable recommendations for creating a good structure of the information you present throughout your product.
5. We present the results of the review to your team and/or stakeholders for maximum impact.
Read more about information architecture in our UX Playbook.
Leave your details and we'll schedule a (remote) consultation to discuss scope and approach, so that we can send you a custom quote.
Hike One brought a range of approaches that helped us get from nothing to exciting very quickly. Their creative explorations pushed us into really innovative territory, and their collaborative spirit helped our work gain traction across the company. I would recommend Hike One to anyone with a product at a similar life stage.