Let's work together

Information architecture review

Understand the logic of your users and create a good structure of the information you present throughout your product, using methods such as card sorting, core modeling, site mapping, and object oriented UX.

Unite user logic and product logic

Your brand stands for quality and ease of use. But sometimes, despite best intentions, product teams forget what this means for them in terms of information architecture. They lose sight of the logic of their users and/or of the core information to be presented to users in the product – with a high bounce rate, a low customer satisfaction, or even a high churn as a result.

‍

Activities and outcomes

To help product teams get up to speed, consider an information architecture review. This is a thorough yet relatively quick and cheap way to have (a part of) your product(s) evaluated:

1. Together with you, we decide what product will be evaluated and we discuss what made you believe the information architecture is causing problems.

2. We research the logic of your users and we review the information you need to present to them in your product, using methods such as card sorting.

3. We evaluate your current information architecture, using methods such as core modeling, site mapping, and object oriented UX.

4. We deliver a detailed overview of bottlenecks and highlights, a conclusion on overall quality, and a list of actionable recommendations for creating a good structure of the information you present throughout your product.

5. We present the results of the review to your team and/or stakeholders for maximum impact.

Read more about information architecture in our UX Playbook.

Would you like a quote?

Leave your details and we'll schedule a (remote) consultation to discuss scope and approach, so that we can send you a custom quote.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

Hike One brought a range of approaches that helped us get from nothing to exciting very quickly. Their creative explorations pushed us into really innovative territory, and their collaborative spirit helped our work gain traction across the company. I would recommend Hike One to anyone with a product at a similar life stage.

Tom Harle, Lead customer research and connected services at Lightyear

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.