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Heuristic evaluation

A structured approach based on a fixed set of heuristics or design principles to identify the most important hurdles of your product.

A proven and structured approach

Your product stands for quality. Ease of use. Innovation. Elegance. Speed. But sometimes, despite best intentions, product teams forget what this means for them. They get caught up in delivery, and their tunnel vision leads to a neglect of following guidelines or industry standards.

Guidelines and standards

Creativity is valuable, but there’s no need to reinvent the wheel for every detail. Industry standards provide a proven foundation, ensuring ease of use and enabling innovation without compromising on usability. Guidelines further ensure consistency, efficiency, and sustainability in the development of your product.

Thorough, yet relatively quick and cheap

To help product teams get up to speed or decide on a focus, consider a heuristic evaluation. This is a thorough yet relatively quick and cheap way to have (a part of) your product(s) evaluated. The heuristics approach is proven and structured – but also less flexible than a usability review.

Benefits

Objective

Our UX experts provide an objective outside perspective

Proven and structured

Predefined proven UX heuristics for compliance with guidelines and industry standards

Overview

Detailed overview of bottlenecks and highlights, and conclusion on overall quality

Actionable

Actionable plan for improvement – which we present to your stakeholders for maximum impact

Activities

Together with you, we decide what product will be evaluated and which heuristics we will base our evaluation on.
We evaluate the relevant parts of the product against the chosen set of heuristics.
We deliver a detailed overview of bottlenecks and highlights, a conclusion on overall quality, and an actionable plan for improvement.
We present the results of the evaluation to your team and/or stakeholders for maximum impact.

If you need a quote or a custom approach, leave your details and we’ll get in touch.

* This amount is indicative and based on our default approach with a full team.

Get started today

If you’re struggling to find best practices for your digital product’s usability, accessibility, functionality, design and performance, consider starting with a proven fixed set of heuristics such as the 10 Usability Heuristics for User Interface Design.

Read more about how to conduct a heuristic evaluation in our UX Playbook.

Would you like a quote?

Leave your details and we'll schedule a (remote) consultation to discuss scope and approach, so that we can send you a custom quote.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

What we do

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

We are all blind to our own flaws. That's why we asked Hike One – as an experienced external party – to challenge us.

Jürgen Suls, Head of Product at Yuki

Related work

Related products

Expert review

Have your product evaluated against a set of predefined UX principles or heuristics to get an objective overview of the overall quality of your product, and an actionable plan for improvement.

Accessibility audit

An evaluation of your product or service for compliance with accessibility standards, ensuring inclusivity for users with impairments.

Usability review

Identify your product’s pain points by performing the main user tasks and checking topics like usability, accessibility, consistency, attractiveness and brand experience.

Information architecture review

Understand the logic of your users and create a good structure of the information you present throughout your product, using methods such as card sorting, core modeling, site mapping, and object oriented UX.

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