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Heuristic evaluation

A structured approach based on a fixed set of heuristics or design principles to identify the most important hurdles of your product.

A proven and structured approach

Your product stands for quality. Ease of use. Innovation. Elegance. Speed. But sometimes, despite best intentions, product teams forget what this means for them. They get caught up in delivery, and their tunnel vision leads to a neglect of following guidelines or industry standards.

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Activities and outcomes

To help product teams get up to speed or decide on a focus, consider a heuristic evaluation. This is a thorough yet relatively quick and cheap way to have (a part of) your product(s) evaluated:

1. Together with you, we decide what product will be evaluated and which heuristics we will base our evaluation on.

2. We evaluate the relevant parts of the product against the chosen set of heuristics.

3. We deliver a detailed overview of bottlenecks and highlights, a conclusion on overall quality, and an actionable plan for improvement.

4. We present the results of the evaluation to your team and/or stakeholders for maximum impact.

The heuristics approach is proven and structured – but also less flexible than a usability review.

If you’re struggling to find best practices for your digital product’s usability, accessibility, functionality, design and performance, consider starting with a proven fixed set of heuristics such as the 10 Usability Heuristics for User Interface Design.

Read more about how to conduct a heuristic evaluation in our UX Playbook.

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From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

We are all blind to our own flaws. That's why we asked Hike One – as an experienced external party – to challenge us.

Jürgen Sulls, Head of Product at Yuki

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.