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Hike One defines the TV viewing experience for millions of Liberty Global clients
Accessible on any device, from any location, at any time. We collaborated with Liberty Global to create a unified user experience for content consumption across their multiscreen products. With a daily user base exceeding 10 million worldwide, the platform is available under five different labels.
The way we consume TV, movies and series has changed. We’ve moved on from watching linear television in the living room to on demand content. On any device, at any place, at any time. Hike One helped Liberty Global to design one universal experience for consuming content on their multiscreen products, for families all over the world.
Designing this app was no small feat: the Go-app is currently live in 12 countries under 5 different brands, with more countries and new brands coming up later this year. This means 5 brand identities, 10 different languages and many country-specific features, demands and legal requirements to take into account. On top of that, the Horizon Go app is available across iOS, Android and Windows devices and is also accessible on the web.
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“Hike One not only played an essential role in designing a great new experience of our multiscreen products, but also in ensuring a consistent and coherent implementation of this new experience across our various platforms.”
Together with multiple stakeholders we work according to the principles of Scrum. This results in daily stand-ups, refinement, and planning and review sessions. Since we work together with developers, in-house designers and product owners, we execute refinements cross-team. During reviews we gather all product owners and designers and present our work for alignment, feedback gathering and design improvements.
We’ve created a consistent and manageable design system: this makes it easy to maintain design changes and hand over the design to development. During the project, we changed course and went from designing for one platform to designing for all platforms at once.
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The redesign of the Horizon Go Interactive TV app was released in December 2017. However, this has only been the start. We’re working on new functionalities and improvements already and are continuously testing the product to find out what users want.
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