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Loyalty programs – Attract and retain customers

Loyalty programs should reward brand involvement and interaction, creating incentives for long-term engagement. The success of a loyalty program lies in how well it’s structured and how it’s experienced by the consumer. The progression toward the rewards needs to feel balanced and intentional.

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Businesses should consider: Who is this program for? Is it catering solely to loyal, high-spending customers, or does it offer a meaningful experience for newcomers as well? A well-designed loyalty system should engage users at every level of commitment, ensuring that both occasional buyers and brand advocates find value in the journey.

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At Hike One we can help you to turn your loyalty strategy into a tangible customer experience. We map out and define together with the business and user goals so that we can ensure that the UX implementation of the loyalty program brings value to all involved parties.

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The benefits of loyalty programs

More customer engagement

Loyalty programs encourage customers to participate more frequently and meaningfully with the business by rewarding that interaction.

Better retention

By rewarding repeated interaction with the business, loyalty programs reduce churn and improve long-term user value.

More insight into customer’s behaviour

Loyalty platforms can gather detailed behavioral and transactional information, allowing better segmentation and targeting.

Our approach

We map out the loyalty strategy together with clients to get a common understanding of where the value lies for the business and the end user. This also allows us to detect any missing gaps.

We dive into user needs, market dynamics, and success factors specific to your business type.

We explore user needs, industry dynamics, and key success factors unique to your business.

After setting clear user assumptions and goals, we build the product together and test it through real-world feedback.

The benefits of loyalty programs

We map out the loyalty strategy together with clients to get a common understanding of where the value lies for the business and the end user. This also allows us to detect any missing gaps.

We dive into user needs, market dynamics, and success factors specific to your business type.

We explore user needs, industry dynamics, and key success factors unique to your business.

After setting clear user assumptions and goals, we build the product together and test it through real-world feedback.

Our Impact

+23%

Increase in merchendise sales since the app launched (fake)

+12%

More ticket sales (fake)

+38%

Increase in participation in raffles (fake)

Loyalty programs – Attract and retain customers