Ready to turn the tide?

Raising the bar for the user interface of luxury yachts

Deep blue sea

Van Berge Henegouwen integrates the latest luxury technology for controlling entertainment and smart living on board super yachts. They asked us to develop, in just three months, a premium, easy-to-use professional user experience system to show at the Monaco yacht show. Yacht owners like to keep up with technological gizmos and trends, while their personal staff and ship crew should be able to operate all features intuitively.

A premium control platform in three months’ time

What direction would you like to go?

A multi-brand website ready for the future of car sales

On the road again

Volkswagen dealer PON wanted to get ready for the future, in which the way cars are sold will change. They challenged us to redesign their website from a 'mobile first' perspective and create a uniform platform, whilst reflecting their different car brands. To get to this point, we started by getting to know the user first and mapping his specific user journey.  

Finding the seamless user journey

Manager Business Development at RMC

To really understand what passengers experience, we listened in on calls to the call centre and rode along on the bus so we could talk to both driver and passengers. These experiences helped us understand what they liked about the service and where there was still room for improvement.

Preparation is everything

Hike One designed an accessible and user-friendly trip planner. RMC clients can book and modify their ride online and no longer have to make a phone call to the call centre. It saves them so much time.

No more being put on hold

The app was specifically designed for the vulnerable group that makes use of the RMC's services. We&rsquo;ve made it super accessible without overstepping the mark: it looks professional while still being extremely user-friendly.

Leaving no one behind

We noticed that uncertainty about the route and time of arrival was quite stressful for clients. That is why we have made sure to provide route information in real time on buses, as well as departure times at popular pick-up locations. This allows customers to benefit passively from the new platform without having to learn to use a smartphone.

Making life easier, from departure to arrival

RMC asked us to make the new platform usable for other regions, as well as other target groups: schoolchildren, for instance, or employees who work at a business park that is hard to reach by regular public transport.

A skinnable white label

No more stress at the call centre

While the initial group of users in Rotterdam was relatively small, RMC required a mature platform that would scale to a larger audience when needed. Feedback from clients has been very positive so far. The vast majority of those who discover booking a trip online as an alternative to calling continue to do so for subsequent trips.

The new industry standard

Using personas helped us truly understand the people for whom we were designing the system. By defining each individual user journey, we discovered where RMC could add to its service to create a seamless user experience.

Personas as a benchmark for our audience

This smooth travel experience was achieved through close collaboration with RMC and Egeniq for development.

Lending a hand

Team Lead interaction design

Tell us how we can move you forward

Offering a smooth travel experience to the disabled and elderly in Rotterdam

Going places

Those who don’t have their own means of transport in Rotterdam can rely on public transport. There is a particularly vulnerable group, however, for cannot use the public transport system and must rely on door-to-door transport instead. For these 13,000 individuals, the Rotterdam Mobility Centre (RMC) provides a tailored service called ‘Vervoer op Maat’ ('personalised transport'). Hike One helped RMC create an accessible digital platform to put these customers back in control and provide a smooth ride for all.

Serving a vulnerable audience of 13,000

Hike One designs inclusive digital transport platform for RMC

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Digital product design agency Hike One designs an accessible digital platform for RMC's Vervoer op Maat transport service for disabled and elderly in Rotterdam.

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Answering a questionnaire was never this easy!

A better UX for a smart lock system

OFFF in Barcelona: We were there...

Why we highly appreciate our lunch lectures

Let’s steal the competition’s thunder

Revamping the country’s #1 weather app

Come rain or shine

Buienradar asked Hike One to overhaul their highly popular weather app, which has more than 3 million users. The company expressed a wish that improving and enriching the app should not affect the look and feel for its loyal users. Mapping the current user needs and what their needs will look like three years’ time was a big part of the puzzle.  

Keeping 3 million users happy

We can help your next innovation take off, too!

How we helped SITA realise the world's fastest baggage drop-off system.

Gone in 60 seconds

The best way to research the future, is to run controlled experiments in the real world. Which happens to be messy and uncontrollable. So, armed with prototypes cobbled together from cardboard, duct tape and an iPad Pro, we set off to airports and field-tested our designs. Until every passenger was gone and luggageless in under 60 seconds.

Controlled experiments as a shortcut to innovation

We dived deep into the customers&rsquo; daily routine, which resulted in a platform with advanced filtering and availability tracking. A far cry from your everyday straightforward sales funnel.

Knowing where your flowers are 24/7

Growers and brokers can log in and add flowers and plants to their stock with real time availability, or complete their order in the blink of an eye.

Happy growers, happy brokers

Manager Marketing and Corporate Communications at Dümmen Orange

We thoroughly analysed the power users&rsquo; way of working and created a custom ordering system. The smart system automatically groups the orders, which significantly speeds up the process and makes it even more accurate.

Smart move

Built for 9 languages and 10 international regions

A complex functionality made easy for everyone: adding huge numbers of plants and flowers is not a problem. They are sorted automatically prior to ordering. Happy stacking!

Thousands of products in a shopping cart? No problem

style tile dummen orange

Throughout the whole website, we used brand illustrations and photography, fully implementing the distinctive visual identity of D&uuml;mmen Orange. Striking the right balance between appearance and functionality.

A visual identity tailored to Dümmen Orange

D&uuml;mmen Orange used to work with regional websites that led customers away from their starting point. We collated the entire product catalogue in a single place and introduced real-time availability tracking. Customers now have a digital interface that gives access to the same information as the printed catalogue. By adding all of the regions to a global menu, we gathered twelve websites under one umbrella.

Twelve websites in one

Whether you&rsquo;re a single man knee-deep in mud or a single man sitting at his laptop at big corporate headquarters: the totality of the complex functionality of the D&uuml;mmen Orange website is available on all device types.

Ridiculously responsive

For Dümmen Orange, we joined forces with Palladyn as product owner and Eleven for development.

The cream of the crop(s)

We can help your business blossom

Creating a strong online presence for Dümmen Orange, leader in cut flower and potted plant cultivation

Fresh as a daisy

The key to Dümmen Orange's success is a broad and deep product range that is supported by a global supply chain. Dümmen Orange is growing rapidly and asked Hike One to build a highly specific platform so that they could make the world’s biggest collection of flowers and plants accessible to customers. While ensuring that their distinctive and vivid brand identity would stand out.

Ordering flowers in the digital age

Ordering flowers in the digital age. How we helped DummenOrange to make the world’s biggest collection of flowers and plants accessible to all clients. 

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Reducing Cognitive Overload in the Connected Car

Think like a startup: a 5-step guide

Your first Design Sprint: do these 3 things first

Hike One designed an interface that predicts the most common operations for individual nationalities and languages during specific periods of the day. The system speeds up the average drop-off time significantly.

Think global, design local

The appearance of the display switches to the house style of passenger's chosen airline automatically, inspiring immediate trust. Which minimises hesitation. Which minimises, well&hellip; you know the drill by now.

Trust is inspired by what you see

International standard: 60 minutes

On average departure process at Incheon’s Airport: 38 minutes

Sometimes all it takes is a gentle nudge to save a huge amount of time. Adding the ‘Please enter’ screen, thus inviting the next customer in line to step forward, proved a simple way to make a big difference.

Don’t push when a nudge will do

In case of last minute contingencies, airport staff is able to quickly access and update the system. No more waiting lines here, either.

Fast access for airport staff

Senior Portfolio Manager BagDrop at SITA

De Voorhoede

Hike One

Van Berlo

Sita

To realise Sita’s Drop & Fly system, we joined forces with two partners: Van Berlo for physical product design and De Voorhoede for front-end development.

The crew

Design Director

We admit, we are huge fans of the Google Ventures design sprint. Cranking up the pressure, designing and validating a solution in just five days... That&rsquo;s hard to beat.

Design sprint in a crowded airport

Hike One helps SITA design the world's fastest baggage drop-off

Digital product design agency Hike One designs an interface for SITA that speeds up the average drop-off time at airports significantly.

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Jimmy Goedhart

Danny Groenen

Danny

How to improve your design workflow

Matthijs Collard

On a mission to further modernise the company.

Manager RTL Weather & Traffic at RTL Nederland

By means of extensive research, interviews and data analysis, we managed to understand the users and adapt the redesign to their profile. We set up Facebook groups, sent out questionnaires, and collaborated with <a class="attrlink" href="http://www.welikemilk.nl" target="_blank" rel="nofollow noopener noreferrer" data-target-href="http://www.welikemilk.nl">WeLikeMilk</a> for data research.&nbsp;

Truly understanding the user

Redesigning the app didn&rsquo;t go at the expense of its familiar look and feel. We created a new look and better experience, but did not change the face of Buienradar.

Completely different but with the same familiar feeling

With 9,800,000 downloads in the App Store and an average in-app time of 2 minutes and 16 seconds.

From a 3 to a 4.5 star rating

Because of their loyal user group, Buienradar initially was a little anxious about renewing the website and apps. We did research before creating personas and using Top Tasks to really zoom in on the user needs. This enabled us to leave the user journey intact. 

Choices based on personas and top tasks

In addition to the rain and sun radars, there are many more weather conditions that Buienradar likes to include in their app. We created a uniform front-end for new radar views for them, which they were happy to roll out to include mosquitos and pollen.

Scalable for all future radar views

Users can switch between the available radar views happens in one simple overview screen. Whether it be snow, rain or sun: you'll easily find what you&rsquo;re looking for in two clicks.

All radars just two clicks away

Research demonstrated the vital importance of the forecast in the Buienradar app. More specifically, users wanted to see the map right away, followed by the 14-day weather prediction.

The complete forecast at a glance

We joined forces with Triple for development to realise the Buienradar redesign.

Partners

Interaction Designer

Hike One keeps 3 millions users dry with the new Buienradar app

By rapid prototyping and quick validating, digital product design agency Hike One revamped the popular Buienradar app for RTL.

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