Keeping 3 million users happy
Truly understanding the user
“Thanks to Hike One's methods and expertise, based on Design Thinking, we’ve managed to really create a successful design for both the website and apps of Buienradar.”
Niels de Kind
Manager RTL Weather & Traffic at RTL Nederland
Completely different but with the same familiar feeling
Redesigning the app didn’t go at the expense of its familiar look and feel. We created a new look and better experience, but did not change the face of Buienradar.
From a 3 to a 4.5 star rating
With 9,800,000 downloads in the App Store and an average in-app time of 2 minutes and 16 seconds.
Choices based on personas and top tasks
Because of their loyal user group, Buienradar initially was a little anxious about renewing the website and apps. We did research before creating personas and using Top Tasks to really zoom in on the user needs. This enabled us to leave the user journey intact.
Scalable for all future radar views
In addition to the rain and sun radars, there are many more weather conditions that Buienradar likes to include in their app. We created a uniform front-end for new radar views for them, which they were happy to roll out to include mosquitos and pollen.
“Redesigning an app used by millions of fans is a scary undertaking. But we managed to turn it into a huge success, through rapid prototyping and quick validating.”
Daan van Klinken