Tell us how we can move you forward

Offering a smooth travel experience to the disabled and elderly in Rotterdam

Going places

Those who don’t have their own means of transport in Rotterdam can rely on public transport. There is a particularly vulnerable group, however, for cannot use the public transport system and must rely on door-to-door transport instead. For these 13,000 individuals, the Rotterdam Mobility Centre (RMC) provides a tailored service called ‘Vervoer op Maat’ ('personalised transport'). Hike One helped RMC create an accessible digital platform to put these customers back in control and provide a smooth ride for all.

Serving a vulnerable audience of 13,000

What direction would you like to go?

A multi-brand website ready for the future of car sales

On the road again

Volkswagen dealer PON wanted to get ready for the future, in which the way cars are sold will change. They challenged us to redesign their website from a 'mobile first' perspective and create a uniform platform, whilst reflecting their different car brands. To get to this point, we started by getting to know the user first and mapping his specific user journey.  

Finding the seamless user journey

After we did a quick expert review on the system called Pivot, we determined the scope in a two day pressure cooker kick-start. The goal was to improve usability, create a premium user experience and make sure the system can harness all domotics and entertainment functionalities.

Pressure cooker start

Chief Technology Officer at Van Berge Henegouwen

<h2 data-usually-unique-id="651292868751441590109416">Yacht owners just want to enjoy the services, not know every single detail of it. Therefore, it needed to be extremely intuitive.&nbsp;</h2>

We expanded on the nifty white label system that was already in place so that the VBH Pivot product can easily be skinned to suit any yacht. You can even choose your ship&rsquo;s own (brand) colours.&nbsp;

Personalising the experience

Previously, every light switch, heater, and volume button had to be operated manually. We connected all appliances to the system and developed a feature that allows for a complete systems check from the ship&rsquo;s deck, a cabin, or even on shore.

Shortcut to most used applications on board 

Yacht owners no longer have to call Tech Support anymore to create their favourite entertainment and lighting scenarios. The new interface takes them through the process step-by-step, so they can create presets to match their every mood in minutes.

Creating bespoke environments and soundscapes

The user interface had to align with the luxurious appearance and accompanying price tag of these super yachts. We needed to set a standard with the right balance and hierarchy, so that future yacht owners would feel at home.

An interface that guarantees high quality

Team Lead Interaction Designer

The interface changes came with a whole new range of icons, for instance for opening and closing windows or curtains, and for moving the television set up and down. With an average of 100 units per day, the visual design team managed to create an immense number of icons &nbsp;that were implemented in the system.

400 icons in 4 days 

Ready to turn the tide?

Raising the bar for the user interface of luxury yachts

Deep blue sea

Van Berge Henegouwen integrates the latest luxury technology for controlling entertainment and smart living on board super yachts. They asked us to develop, in just three months, a premium, easy-to-use professional user experience system to show at the Monaco yacht show. Yacht owners like to keep up with technological gizmos and trends, while their personal staff and ship crew should be able to operate all features intuitively.

A premium control platform in three months’ time

Hike One designs high-end user interface for luxury yachts

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For VBH, digital design agency Hike One optimises the user interface of their ingenious system for luxury yachts to make it as high end as the system itself.

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Answering a questionnaire was never this easy!

A better UX for a smart lock system

OFFF in Barcelona: We were there...

Time to explore! — Typo Berlin 2017

We can help your next innovation take off, too!

How we helped SITA realise the world's fastest baggage drop-off system.

Gone in 60 seconds

The best way to research the future, is to run controlled experiments in the real world. Which happens to be messy and uncontrollable. So, armed with prototypes cobbled together from cardboard, duct tape and an iPad Pro, we set off to airports and field-tested our designs. Until every passenger was gone and luggageless in under 60 seconds.

Controlled experiments as a shortcut to innovation

How does a car buyer move through the process of purchasing a new car? There’s a difference between the way we think customers use a website and how they come to their final decision in reality. User journey sessions helped us visualise the bottlenecks and opportunities

The customer's story visualised

Companies are starting to realise that these days, you need to design for smartphones first. For Volkswagen, we had to cut content to make the site scannable and provide a content-rich mobile experience. After perfecting the mobile site, we turned up the experience for bigger screens.

Mobile first

Product owner at Volkswagen

Sixty percent of visitors come to a website for just one of four tasks. That&rsquo;s why each Volkswagen.nl visitor is immediately offered four common tasks to proceed. We quickly tested the top task assumption in the design sprint and modified the website accordingly.

Satisfying the four most common user needs

Nobody wants to feel&nbsp;regret after buying a car. It should be fun, exciting and satisfying. It used to be difficult to understand all the extras that come with different, more expensive cars. We&rsquo;ve managed to help everyone understand the options and compare the different variants.

Eliminating buyer’s remorse

On the new Volkswagen.nl website, you can identify more naturally with the vehicle. Not every car clamours for your attention anymore: you can now listen to actual buyers and how they like their new car.

Storytelling rather than product pushing

We&rsquo;ve made it easier to choose and decide, as well as limiting the number of choices. Cutting down on the gazillions of options makes the user feel happy with his choice once again.

The paradox of choice

After-sales is often forgotten but still an important part of the user journey. It&rsquo;s the moment you can turn your clients into ambassadors of your brands and create loyalty. We started a separate design sprint for this project and came up with meaningful features. If a customer submits their vehicle registration number, they are provided with important information on maintenance in no time, as well as a price specification for their next service moment.

Service is the new marketing

For the new Volkswagen.nl website, we worked with PON and digital powerhouse Valtech.

Thanks for the ride along

Volkswagen.nl is component-based and built upon the principles of atomic design: it all starts with atoms that form into molecules, organisms, templates and finally pages. We created a pattern library so our designers could quickly design new templates and pages. Ultimately, there is ample freedom for the other brands in the Volkswagen portfolio to plug their own content in and come out with a totally different look.

Creating a design system

Team Lead Visual Design

Hike One re-envisions how you buy your car online for PON

Digital product design agency Hike One redesigns volkswagen.nl by putting the customer back in control.

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Why we highly appreciate our lunch lectures

How to improve your design workflow

Manager Business Development at RMC

To really understand what passengers experience, we listened in on calls to the call centre and rode along on the bus so we could talk to both driver and passengers. These experiences helped us understand what they liked about the service and where there was still room for improvement.

Preparation is everything

Hike One designed an accessible and user-friendly trip planner. RMC clients can book and modify their ride online and no longer have to make a phone call to the call centre. It saves them so much time.

No more being put on hold

The app was specifically designed for the vulnerable group that makes use of the RMC's services. We&rsquo;ve made it super accessible without overstepping the mark: it looks professional while still being extremely user-friendly.

Leaving no one behind

We noticed that uncertainty about the route and time of arrival was quite stressful for clients. That is why we have made sure to provide route information in real time on buses, as well as departure times at popular pick-up locations. This allows customers to benefit passively from the new platform without having to learn to use a smartphone.

Making life easier, from departure to arrival

RMC asked us to make the new platform usable for other regions, as well as other target groups: schoolchildren, for instance, or employees who work at a business park that is hard to reach by regular public transport.

A skinnable white label

No more stress at the call centre

While the initial group of users in Rotterdam was relatively small, RMC required a mature platform that would scale to a larger audience when needed. Feedback from clients has been very positive so far. The vast majority of those who discover booking a trip online as an alternative to calling continue to do so for subsequent trips.

The new industry standard

Using personas helped us truly understand the people for whom we were designing the system. By defining each individual user journey, we discovered where RMC could add to its service to create a seamless user experience.

Personas as a benchmark for our audience

Egeniq

Hike One

This smooth travel experience was achieved through close collaboration with RMC and Egeniq for development.

Lending a hand

Team Lead interaction design

Hike One designs inclusive digital transport platform for RMC

Digital product design agency Hike One designs an accessible digital platform for RMC's Vervoer op Maat transport service for disabled and elderly in Rotterdam.

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Jimmy Goedhart

Matthijs Collard

On a mission to further modernise the company.

Kalina Simeonova

We can help your business blossom

Creating a strong online presence for Dümmen Orange, leader in cut flower and potted plant cultivation

Fresh as a daisy

The key to Dümmen Orange's success is a broad and deep product range that is supported by a global supply chain. Dümmen Orange is growing rapidly and asked Hike One to build a highly specific platform so that they could make the world’s biggest collection of flowers and plants accessible to customers. While ensuring that their distinctive and vivid brand identity would stand out.

Ordering flowers in the digital age

Hike One designed an interface that predicts the most common operations for individual nationalities and languages during specific periods of the day. The system speeds up the average drop-off time significantly.

Think global, design local

The appearance of the display switches to the house style of passenger's chosen airline automatically, inspiring immediate trust. Which minimises hesitation. Which minimises, well&hellip; you know the drill by now.

Trust is inspired by what you see

International standard: 60 minutes

On average departure process at Incheon’s Airport: 38 minutes

Sometimes all it takes is a gentle nudge to save a huge amount of time. Adding the ‘Please enter’ screen, thus inviting the next customer in line to step forward, proved a simple way to make a big difference.

Don’t push when a nudge will do

In case of last minute contingencies, airport staff is able to quickly access and update the system. No more waiting lines here, either.

Fast access for airport staff

Senior Portfolio Manager BagDrop at SITA

To realise Sita’s Drop & Fly system, we joined forces with two partners: Van Berlo for physical product design and De Voorhoede for front-end development.

The crew

Design Director

We admit, we are huge fans of the Google Ventures design sprint. Cranking up the pressure, designing and validating a solution in just five days... That&rsquo;s hard to beat.

Design sprint in a crowded airport

Hike One helps SITA design the world's fastest baggage drop-off

Digital product design agency Hike One designs an interface for SITA that speeds up the average drop-off time at airports significantly.

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