Ordering flowers in the digital age
Knowing where your flowers are 24/7
We dived deep into the customers’ daily routine, which resulted in a platform with advanced filtering and availability tracking. A far cry from your everyday straightforward sales funnel.
Happy growers, happy brokers
Growers and brokers can log in and add flowers and plants to their stock with real time availability, or complete their order in the blink of an eye.
“Developing a platform for our global activities was a huge challenge. Thanks to Hike One, we have been able to launch our new website on time, with new features and fully in line with our unique branding.”Marco van der Sar
Manager Marketing and Corporate Communications at Dümmen Orange
Smart move
We thoroughly analysed the power users’ way of working and created a custom ordering system. The smart system automatically groups the orders, which significantly speeds up the process and makes it even more accurate.
Built for 9 languages and 10 international regions
Thousands of products in a shopping cart? No problem
A complex functionality made easy for everyone: adding huge numbers of plants and flowers is not a problem. They are sorted automatically prior to ordering. Happy stacking!
A visual identity tailored to Dümmen Orange
Throughout the whole website, we used brand illustrations and photography, fully implementing the distinctive visual identity of Dümmen Orange. Striking the right balance between appearance and functionality.
Twelve websites in one
Dümmen Orange used to work with regional websites that led customers away from their starting point. We collated the entire product catalogue in a single place and introduced real-time availability tracking. Customers now have a digital interface that gives access to the same information as the printed catalogue. By adding all of the regions to a global menu, we gathered twelve websites under one umbrella.
Ridiculously responsive
Whether you’re a single man knee-deep in mud or a single man sitting at his laptop at big corporate headquarters: the totality of the complex functionality of the Dümmen Orange website is available on all device types.
The cream of the crop(s)
“We kicked off with a two-day workshop: two weeks later we had the core pages nailed down and full support from every single main stakeholder.”Robbert Ouwerkerk
Team Lead interaction design
