Ordering flowers in the digital age

The key to Dümmen Orange's success is a broad and deep product range that is supported by a global supply chain. Dümmen Orange is growing rapidly and asked Hike One to build a highly specific platform so that they could make the world’s biggest collection of flowers and plants accessible to customers. While ensuring that their distinctive and vivid brand identity would stand out.

Knowing where your flowers are 24/7

We dived deep into the customers’ daily routine, which resulted in a platform with advanced filtering and availability tracking. A far cry from your everyday straightforward sales funnel.

Happy growers, happy brokers

Growers and brokers can log in and add flowers and plants to their stock with real time availability, or complete their order in the blink of an eye.

Developing a platform for our global activities was a huge challenge. Thanks to Hike One, we have been able to launch our new website on time, with new features and fully in line with our unique branding.

Marco van der Sar

Manager Marketing and Corporate Communications at Dümmen Orange

Smart move

We thoroughly analysed the power users’ way of working and created a custom ordering system. The smart system automatically groups the orders, which significantly speeds up the process and makes it even more accurate.

Built for 9 languages and 10 international regions

Thousands of products in a shopping cart? No problem

A complex functionality made easy for everyone: adding huge numbers of plants and flowers is not a problem. They are sorted automatically prior to ordering. Happy stacking!

A visual identity tailored to Dümmen Orange

Throughout the whole website, we used brand illustrations and photography, fully implementing the distinctive visual identity of Dümmen Orange. Striking the right balance between appearance and functionality.

Twelve websites in one

Dümmen Orange used to work with regional websites that led customers away from their starting point. We collated the entire product catalogue in a single place and introduced real-time availability tracking. Customers now have a digital interface that gives access to the same information as the printed catalogue. By adding all of the regions to a global menu, we gathered twelve websites under one umbrella.

Ridiculously responsive

Whether you’re a single man knee-deep in mud or a single man sitting at his laptop at big corporate headquarters: the totality of the complex functionality of the Dümmen Orange website is available on all device types.

The cream of the crop(s)

For Dümmen Orange, we joined forces with Palladyn as product owner and Eleven for development.
  • Hike One
  • Palladyn
  • Dummen Orange
  • Eleven
We kicked off with a two-day workshop: two weeks later we had the core pages nailed down and full support from every single main stakeholder.

Robbert Ouwerkerk

Team Lead interaction design

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