Live up to the expectations of 45.000 Cineville members
Cineville asked us to design a 'seamless movie theater app experience' that lives up to the expectations of their loyal fanbase. Cineville members often visit multiple movies a week, in different theaters across the city. Sometimes even in multiple cities. Their needs are quite different than those of regular movie visitors. So we made sure to involve the fanbase from the start.
Making tangible real in no time
We used a design sprint to get a concept in front of the fanbase fast. It helped us to get a real, genuine reaction from current users, right at the start. We used surveys, interviews and desirability tests to map their needs. We used an iteration sprint to refine the concept and performed ad-hoc user checks to quickly validate new design patterns.
Smart filters that match the users needs
Get a clear overview of where your movie is playing
Micro animations that make you want to wait
“Hike One helped us to find and prioritise the wishes our members had for an app. Next, they translated those wishes into a beautiful UX and UI design. It was a big challenge but they succeeded greatly. The micro-animations make the app feel effortless for the user. Awesome work, Hike One!”Milan van Schaik
Project Lead App, Cineville
Skip the line and check-in with the Cineville app
Download it on the AppStore
We loved to design for a brand with such an active fanbase. In the process we became movie lovers ourselves. Really, you should try it! It’s addictive. The Cineville app is available from the Google Play Store and Apple App Store.
