Let us make your users happier!

We helped Liberty Global with defining their next-gen entertainment platform

Binge watch on the big screen

With Liberty Global’s next generation TV Platform Horizon 4 rolling out to customers, we're proud to present the work we did for them to give shape to the company’s latest chapter. This TV platform speaks to the need of modern TV lovers for connected entertainment and on-the-go content. We helped Liberty to revamp their mobile app and create the UI of their superfast set-top box, resulting in a quick, easy and seamless viewing experience for their customers.

Next gen TV experience wherever and whenever you want it

Got a challenge for us?

a new way to think about health

See weight through a different lens

Build a brand around a completely new concept for the weight-loss market. 
Design an app that delivers this functionality in simple easy-to-understand way without endangering the clients business model.  
Lastly communicate both product and concept to the world in a succinct landing page that convinces people to try the Sinque solution.  

The Challenge

Hike One designs the brand new Liberty Global Horizon Go TV app

The way we consume TV, movies and series has changed. We’ve moved on from watching linear television in the living room to on demand content. On any device, at any place, at any time. Hike One helped Liberty Global to design one universal experience for consuming content on their multiscreen products, for families all over the world.

Consuming content on all devices

Director Product Development Multiscreen at Liberty Global

Designing this app was no small feat: the Go-app is currently live in 12 countries under 5 different brands, with more countries and new brands coming up later this year. This means 5 brand identities, 10 different languages and many country-specific features, demands and legal requirements to take into account. On top of that, the Horizon Go app is available across iOS, Android and Windows devices and is also accessible on the web.

Not your average app

 Watching 45.000 hours of linear and on demand TV per month, through the GO app. 

A global reach of more than 8 million users

Design Lead at Hike One

Design Lead

Together with multiple stakeholders we work according to the principles of Scrum. This results in daily stand-ups, refinement, and planning and review sessions. Since we work together with developers, in-house designers and product owners, we execute refinements cross-team. During reviews we gather all product owners and designers and present our work for alignment, feedback gathering and design improvements.

Stronger together

We watch TV on many devices at any time. And while traditional TV screens are still very popular, we&rsquo;re also eager to see our favourite shows and series while travelling, in bed or even on the toilet. That's why the Horizon Go app is available on all devices.&nbsp;

Television everywhere

We&rsquo;ve created a consistent and manageable design system: this makes it easy to maintain design changes and hand over the design to development. During the project, we changed course and went from designing for one platform to designing for all platforms at once.&nbsp;

Design a Design System

The redesign of the Horizon Go Interactive TV app was released in December 2017. However, this has only been the start. We’re working on new functionalities and improvements already and are continuously testing the product to find out what users want.

Continuous improvements

Let's create new experiences together

Hike One defines the TV viewing experience for millions of Liberty Global clients

Walking in a TV wonderland

We helped international TV and broadband company Liberty Global revamp the Horizon Go interactive TV app, used by millions of users to consume video content wherever they go.

A truly universal TV viewing experience for a new generation

twitter:title

One universal experience of consuming content on multiscreen products for families all over the world.

description

twitter:description

twitter:card

https://www.datocms-assets.com/2625/1529051852-screenshot-2018-06-15-10-31-23.png

twitter:image

Design Sprints niet altijd de juiste oplossing

Masterclasses: Running Design Sprints. 

Hacking Innovation with Duncan de Vries (NIBC) by Hike One

Hacking Innovation #3: Duncan de Vries (NIBC)

Introducing our UX Playbook on Medium

Micro-animations Hike One

Why use micro-animations in your design?

Let us take your app to the next level

Design sprint for ANWB's roadside assistance app

Easing the pain of a road-side break down

The most downloaded roadside assistance app was in need of some well deserved service. Together with ANWB we kicked this project off with a design sprint. Within one week we validated a design solution with the target audience. We then turned out a first release of the app in 6 months.

Re-designing the ANWB’s roadside assistance app

Easing the pain of road-side break downs

A fast and effortless app experience for Cineville members

We used a design sprint to get a concept in front of the fanbase fast. It helped us to get a real, genuine reaction from current users, right at the start. We used surveys, interviews and desirability tests to map their needs. We used an iteration sprint to refine the concept and performed ad-hoc user checks to quickly validate new design patterns.  

 Making tangible real in no time

The opportunity to go to any movie you like, at any given time, alone or with friends, in any theatre of your liking,&nbsp;leaves you with&nbsp;a lot of use cases to consider as designer. All members have different preferences. Some of them have a specific date or time in mind. Others are looking for a specific movie or theater. How do we address all different scenario&rsquo;s? Smart filters help members find the movie or time slot they like based on their personal preferences.&nbsp;

 Smart filters that match the users needs

mockup_isometric_1

<div>We admit it, this was a bit of a challenge. How do you display the showtimes for a movie when there can be over 18 theaters in the city? We designed a pattern that gives the user a complete overview of all the different show times for the upcoming week. Wt the same we give the user a shortcut to reserve or book the chosen show time.</div>

 Get a clear overview of where your movie is playing

<div>To&nbsp;emphasise important interactions in the app and make the check-in progress feel seamless, we used micro animations. They are an essential part of the user experience and give the app a unique personality.</div>

 Micro animations that make you want to wait 

Project Lead App, Cineville

Cineville members often visit multiple movies in a week, in different theaters across the city. &nbsp;As you can imagine, we don&rsquo;t want those members to wait in line for their tickets. So improving the booking and reservation process became our biggest priority.&nbsp;

 Skip the line and check-in with the Cineville app

mockup_2-phones

We loved to design for a brand with such an active fanbase. In the process we became movie lovers ourselves. Really, you should try it! It&rsquo;s addictive. The Cineville app is available from the Google Play Store and Apple App Store.
<a href="https://itunes.apple.com/nl/app/cineville/id1407185325?mt=8" target="_blank" rel="noopener" title="Download Cineville App"><img src="https://www.datocms-assets.com/2625/1553691130-appstore-ios.png" width="159" height="53" /></a>&nbsp; &nbsp;<a href="https://play.google.com/store/apps/details?id=nl.cineville.cineville" target="_blank" rel="noopener" title="Download Cineville app"><img src="https://www.datocms-assets.com/2625/1553691127-appstore-android.png" width="177" height="54" /></a>

Download it on the AppStore

cv-discover-3

Like to change your narrative? 

Delivering a fast and effortless app experience for subscription based movie lovers.

Movies anytime, anywhere

Cineville asked us to design a 'seamless movie theater app experience' that lives up to the expectations of their loyal fanbase. Cineville members often visit multiple movies a week, in different theaters across the city. Sometimes even in multiple cities. Their needs are quite different than those of regular movie visitors. So we made sure to involve the fanbase from the start.  

 Live up to the expectations of 45.000 Cineville members 

Cineville members often visit multiple movies in a week, in different theaters across the city. Sometimes even multiple cities. Their needs are quite different than those of regular movie visitors. So we made sure to involve the fanbase from the start.  

https://www.datocms-assets.com/2625/1556798988-img-case-cineville-2.png

Facilitating your first Design Sprint just got easier with these 5 tips

Hacking Innovation Breakfast with Hike One, Digital Product Design

Hacking Innovation with Design Sprints

CAR UI - Testing all segments for AutoWeek

mediabox next

Started watching a movie in the train on your iPad and you’d like to continue watching it on your TV now that you’re home? No problem, with Horizon 4 you can just swipe up on your tablet and your movie will appear on the big screen in front of you! Just one way to ensure a fluid interaction between the different channels and to make sure that these multiple devices feel, look and act like one family.

Any content, anywhere, any time

Just one of the quotes from Eos Box reviews around the web

'Ziggo's new media box is a breath of fresh air'

Our work is part of an ongoing project at Liberty Global to improve entertainment product experiences in line with customer expectations. As part of the team, we contributed to this work by helping to identify opportunities for improvement and designing useful and consistent solutions. This work culminates with the launch of Horizon 4.&nbsp; Now, your favorite content is just a few clicks away. Even more important: we put the user in control.&nbsp; All this adds up to a simple, clear and coherent experience. Just how we all like it!

Simplifying the UI for a faster, more satisfying user experience

MD Products

One of the biggest challenges was to provide a multi brand solution for Liberty Global’s operating brands. With millions of customers in Liberty’s base, it’s fair to say that a lot of stakeholders were involved in the project. 

One product, multiple brands

The single software platform had to be consistently deployed but still reflect the countries' brands and functional needs. To cater for this efficiently and easily, we came up with a design library to minimize inconsistencies in the design process. Fixed names for documents, pre-designed elements that are easily traceable in the design system and a more smooth communication structure: only when the foundation is right, the product can be right, too.

A smart design system

Ziggo

Telenet

Visual Designer

To cater for working with different brand efficiently and easily, we came up with a design library to minimize inconsistencies in the design process. Fixed names for documents, pre-designed elements that are easily traceable in the design system and a more smooth communication structure: only when the foundation is right, the product can be right, too.&nbsp;

Different brand, same effortless experience

Performance is a key indicator for user experience. Using animation to show that something is loading or to create a smoother transition can greatly improve the &lsquo;feel&rsquo; of an interface. So we put a lot of effort in getting these animations just right.

Enriching the experience through subtle animation

vodVid

Hike One helped Liberty Global with defining their next-gen entertainment platform

https://www.datocms-assets.com/2625/1563969703-landscape.jpg

Maurice van Pelt

Maurice

8 Things to Consider When Creating UI Animations

Kalina Simeonova

UI Animation Meetup - Toggle, Hike One

UI Animation Meetup

Matthijs Collard

On a mission to further modernise the company.

Design Sprint Talk in Eindhoven by Hike One

Book a speaker! An overview of talks by Hikers.

Hurray! We Won a Lovie Award!

Let’s steal the competition’s thunder

Revamping the country’s #1 weather app

Come rain or shine

Buienradar asked Hike One to overhaul their highly popular weather app, which has more than 3 million users. The company expressed a wish that improving and enriching the app should not affect the look and feel for its loyal users. Mapping the current user needs and what their needs will look like three years’ time was a big part of the puzzle.  

Keeping 3 million users happy

We can help your next innovation take off, too!

How we helped SITA realise the world's fastest baggage drop-off system.

Gone in 60 seconds

The best way to research the future, is to run controlled experiments in the real world. Which happens to be messy and uncontrollable. So, armed with prototypes cobbled together from cardboard, duct tape and an iPad Pro, we set off to airports and field-tested our designs. Until every passenger was gone and luggageless in under 60 seconds.

Controlled experiments as a shortcut to innovation

We dived deep into the customers&rsquo; daily routine, which resulted in a platform with advanced filtering and availability tracking. A far cry from your everyday straightforward sales funnel.

Knowing where your flowers are 24/7

Growers and brokers can log in and add flowers and plants to their stock with real time availability, or complete their order in the blink of an eye.

Happy growers, happy brokers

Manager Marketing and Corporate Communications at Dümmen Orange

We thoroughly analysed the power users&rsquo; way of working and created a custom ordering system. The smart system automatically groups the orders, which significantly speeds up the process and makes it even more accurate.

Smart move

Built for 9 languages and 10 international regions

A complex functionality made easy for everyone: adding huge numbers of plants and flowers is not a problem. They are sorted automatically prior to ordering. Happy stacking!

Thousands of products in a shopping cart? No problem

style tile dummen orange

Throughout the whole website, we used brand illustrations and photography, fully implementing the distinctive visual identity of D&uuml;mmen Orange. Striking the right balance between appearance and functionality.

A visual identity tailored to Dümmen Orange

D&uuml;mmen Orange used to work with regional websites that led customers away from their starting point. We collated the entire product catalogue in a single place and introduced real-time availability tracking. Customers now have a digital interface that gives access to the same information as the printed catalogue. By adding all of the regions to a global menu, we gathered twelve websites under one umbrella.

Twelve websites in one

Whether you&rsquo;re a single man knee-deep in mud or a single man sitting at his laptop at big corporate headquarters: the totality of the complex functionality of the D&uuml;mmen Orange website is available on all device types.

Ridiculously responsive

For Dümmen Orange, we joined forces with Palladyn as product owner and Eleven for development.

The cream of the crop(s)

Team Lead interaction design

We can help your business blossom

Creating a strong online presence for Dümmen Orange, leader in cut flower and potted plant cultivation

Fresh as a daisy

The key to Dümmen Orange's success is a broad and deep product range that is supported by a global supply chain. Dümmen Orange is growing rapidly and asked Hike One to build a highly specific platform so that they could make the world’s biggest collection of flowers and plants accessible to customers. While ensuring that their distinctive and vivid brand identity would stand out.

Ordering flowers in the digital age

Ordering flowers in the digital age. How we helped DummenOrange to make the world’s biggest collection of flowers and plants accessible to all clients. 

https://www.datocms-assets.com/2625/1507731506-1505908806-dummen-orange_quote-1.jpg

Why we highly appreciate our lunch lectures

Reducing Cognitive Overload in the Connected Car

Think like a startup: a 5-step guide

Your first Design Sprint: do these 3 things first

Tell us how we can move you forward

Offering a smooth travel experience to the disabled and elderly in Rotterdam

Going places

Those who don’t have their own means of transport in Rotterdam can rely on public transport. There is a particularly vulnerable group, however, for cannot use the public transport system and must rely on door-to-door transport instead. For these 13,000 individuals, the Rotterdam Mobility Centre (RMC) provides a tailored service called ‘Vervoer op Maat’ ('personalised transport'). Hike One helped RMC create an accessible digital platform to put these customers back in control and provide a smooth ride for all.

Serving a vulnerable audience of 13,000

How does a car buyer move through the process of purchasing a new car? There’s a difference between the way we think customers use a website and how they come to their final decision in reality. User journey sessions helped us visualise the bottlenecks and opportunities

The customer's story visualised

Companies are starting to realise that these days, you need to design for smartphones first. For Volkswagen, we had to cut content to make the site scannable and provide a content-rich mobile experience. After perfecting the mobile site, we turned up the experience for bigger screens.

Mobile first

Product owner at Volkswagen

Sixty percent of visitors come to a website for just one of four tasks. That&rsquo;s why each Volkswagen.nl visitor is immediately offered four common tasks to proceed. We quickly tested the top task assumption in the design sprint and modified the website accordingly.

Satisfying the four most common user needs

Nobody wants to feel&nbsp;regret after buying a car. It should be fun, exciting and satisfying. It used to be difficult to understand all the extras that come with different, more expensive cars. We&rsquo;ve managed to help everyone understand the options and compare the different variants.

Eliminating buyer’s remorse

On the new Volkswagen.nl website, you can identify more naturally with the vehicle. Not every car clamours for your attention anymore: you can now listen to actual buyers and how they like their new car.

Storytelling rather than product pushing

We&rsquo;ve made it easier to choose and decide, as well as limiting the number of choices. Cutting down on the gazillions of options makes the user feel happy with his choice once again.

The paradox of choice

After-sales is often forgotten but still an important part of the user journey. It&rsquo;s the moment you can turn your clients into ambassadors of your brands and create loyalty. We started a separate design sprint for this project and came up with meaningful features. If a customer submits their vehicle registration number, they are provided with important information on maintenance in no time, as well as a price specification for their next service moment.

Service is the new marketing

For the new Volkswagen.nl website, we worked with PON and digital powerhouse Valtech.

Thanks for the ride along

Volkswagen.nl is component-based and built upon the principles of atomic design: it all starts with atoms that form into molecules, organisms, templates and finally pages. We created a pattern library so our designers could quickly design new templates and pages. Ultimately, there is ample freedom for the other brands in the Volkswagen portfolio to plug their own content in and come out with a totally different look.

Creating a design system

Team Lead Visual Design

What direction would you like to go?

A multi-brand website ready for the future of car sales

On the road again

Volkswagen dealer PON wanted to get ready for the future, in which the way cars are sold will change. They challenged us to redesign their website from a 'mobile first' perspective and create a uniform platform, whilst reflecting their different car brands. To get to this point, we started by getting to know the user first and mapping his specific user journey.  

Finding the seamless user journey

Hike One re-envisions how you buy your car online for PON

Digital product design agency Hike One redesigns volkswagen.nl by putting the customer back in control.

https://www.datocms-assets.com/2625/1507724842-1506689495-img.jpg

OFFF in Barcelona: We were there...

A better UX for a smart lock system

How to improve your design workflow

Before we picked up our pencils for Sinque we built up a thorough understanding of who they are and how they wanted to communicate to the world. We achieve this understanding through our Brand Sprint and Visual Identity Sprint workshops. 

A solid foundation

Visual design lead

The core of the Sinque solution is their proprietary algorithm. This algorithm takes natural fluctuations into account to give an accurate picture of a person's health and their weight-loss trajectory. In developing the identity we took direct inspiration from this ground-breaking technology and the path to success it unlocks.

An identity with a scientific edge

For Sinque we had two key audiences we needed to address; end-users and trainers. The first audience required a warmer more supportive approach. To channel this we used yellow as our dominant colour with blue as an accent. Our second audience needed a more technical, perfomance orientated approach. To facillitate this we skewed the UI toward blue using the yellow as an accent, and made use of technical patterns.

For a white background:	PNG	EPS
For a black background	PNG	EPS