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UX research is an essential part of any product development process. It helps product teams understand user needs, behaviour, and preferences, which in turn inform the design and development of more effective products. All this adds value to both the business and their customers. However, it can also be time-consuming and expensive.
In this whitepaper, we explore the value of a UX research repository, including its return on investment, how it improves collaboration between departments, and how it can help product teams work more efficiently.