Continuous Discovery

Create products that make an impact on your business

Business success relies on future customer behaviour. Think about the feature Spotify offers to combine playlists between friends. They anticipate that people want to listen to music together. The solution they decided to build is the feature of a blended playlist. The result could be that people listen to music for a longer period of time. Another example is OneFit providing the option to invite friends to a workout. They anticipate that people are more likely to show up for a workout if they can go with a friend.

The solutions product teams come up with are meant to drive business goals. However, assumptions are often made about specific features to build without figuring out which user need (opportunity) they would meet. Prioritising solutions instead of opportunities is what we call a 'feature factory'. We help businesses define clear product outcomes and discover user needs. This allows them to focus less on which solutions to build, and more on which problems to solve to have the biggest impact on business results.

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Continuous Discovery habits

Continuous Discovery is a dynamic and iterative approach to help organisations gain a deeper understanding of their customers, make data-informed decisions, and foster meaningful innovation. It was developed by Teresa Torres.

At Hike One we believe in balancing user needs and business goals. You need to meet user needs to run a healthy business and vice versa. This seamlessly connects to the habits of Continuous Discovery. By leveraging cross-functional collaboration, testing hypotheses, and embracing a range of research methods, Continuous Discovery empowers organisations to deliver customer-centric products, drive business growth, and stay ahead in a competitive market.

Driving business success

Continuous Discovery starts with the business goals a company has set. The next step is for the product teams, in collaboration with the business, to define product outcomes (measurable customer behaviours) that they can directly influence and that will drive the business outcomes. By regularly conducting user research, user opportunities are spotted. Product teams then think of solutions, pick the ones they assume best matches the opportunity, and set up experiments to test the related assumption. This allows them to compare and contrast solutions, and pick the best one. Everything the product team focuses on is related to business goals and thus matches the company’s strategy.

The benefits

Through Continuous Discovery, all efforts made by a product team align with business goals. This provides product teams with focus, and it allows for a company's resources to be allocated as effectively as possible. From a user perspective, the advantage of applying Continuous Discovery is that every solution a company comes up with aligns with users' needs. This prevents feature overload, and ensures that only the right things are built.

Join us

Discover how Hike One can help your business connect better with users, optimise services, and much more. Contact us today for a chat - no strings attached. Get in touch directly with Caya Kempe (Lead Product Strategy & UX Research)

Caya Kempe

cayakempe@hike.one

Continuous Discovery

Create products that make an impact on your business

Business success relies on future customer behaviour. Think about the feature Spotify offers to combine playlists between friends. They anticipate that people want to listen to music together. The solution they decided to build is the feature of a blended playlist. The result could be that people listen to music for a longer period of time. Another example is OneFit providing the option to invite friends to a workout. They anticipate that people are more likely to show up for a workout if they can go with a friend.

The solutions product teams come up with are meant to drive business goals. However, assumptions are often made about specific features to build without figuring out which user need (opportunity) they would meet. Prioritising solutions instead of opportunities is what we call a 'feature factory'. We help businesses define clear product outcomes and discover user needs. This allows them to focus less on which solutions to build, and more on which problems to solve to have the biggest impact on business results.

Get in touch
>
circle

Continuous Discovery habits

Continuous Discovery is a dynamic and iterative approach to help organisations gain a deeper understanding of their customers, make data-informed decisions, and foster meaningful innovation. It was developed by Teresa Torres.

At Hike One we believe in balancing user needs and business goals. You need to meet user needs to run a healthy business and vice versa. This seamlessly connects to the habits of Continuous Discovery. By leveraging cross-functional collaboration, testing hypotheses, and embracing a range of research methods, Continuous Discovery empowers organisations to deliver customer-centric products, drive business growth, and stay ahead in a competitive market.

The benefits

Through Continuous Discovery, all efforts made by a product team align with business goals. This provides product teams with focus, and it allows for a company's resources to be allocated as effectively as possible. From a user perspective, the advantage of applying Continuous Discovery is that every solution a company comes up with aligns with users' needs. This prevents feature overload, and ensures that only the right things are built.

Our approach to Continuous Discovery

Continuous Discovery strengthens collaboration between departments, product teams and the business. It forces teams to view their company as a system, where everyone has their own part to play and seeks out each other's input to do so. At Hike One we collaborate with our clients in various ways, depending on their needs.

We have the specialists
Get access 25+ product designers, UX researchers, strategists, coaches, and consultants.

We make it custom
Get tailored next steps based on crucial assumptions we identify together.

We make it actionable
Get a clear plan of action to carry out with your in-house product team.

Experience the difference

Guest lecture & workshop

What is Continuous Discovery and how does it add business value? An inspirational yet practical talk about how product teams and businesses work as a system.

Get in touch

Taster workshop

Together with your product team, we define relevant product outcomes to support resource allocation.

Tell me more

Product coach

Our expert seamlessly integrates into your product team, guiding the company towards a learning mindset. We introduce and implement product discovery habits; from defining business and product outcomes to testing solutions.

Tell me more

Experience the difference

Guest lecture & workshop

What is Continuous Discovery and how does it add business value? An inspirational yet practical talk about how product teams and businesses work as a system.

Get in touch

Taster workshop

Together with your product team, we define relevant product outcomes to support resource allocation.

Tell me more

Product coach

Our expert seamlessly integrates into your product team, guiding the company towards a learning mindset. We introduce and implement product discovery habits; from defining business and product outcomes to testing solutions.

Tell me more

Let's talk

Discover how Hike One can help your business connect better with users, optimise services, and much more. Contact us today for a chat - no strings attached. Get in touch directly with Caya Kempe (Lead Product Strategy & UX Research)

Caya Kempe

cayakempe@hike.one
Get in touch
>

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