Let's work together

AI & Product Design

Everyone wants AI in their product, but whether it actually works depends on how you design it. We help you build AI features that people understand and trust—by starting with what users truly need, not just what the technology can do.

Recognize these challenges?

Many companies hit the same blockages when implementing AI:

"Nobody uses our AI feature": The feature works perfectly from a technical standpoint, but users don't understand when to use it or why they should trust it.

"We don't know where to start": There are endless possibilities with AI, but which one actually solves the problem for your users?

"Users don't trust the AI": Rightly so. A black box making decisions without explanation doesn't feel safe.

‍

Benefits

Product Discovery

Translating AI possibilities into concrete user value and determining which investments will have the most impact

Product design & Delivery

Translating complex AI systems into understandable interfaces and testing prototypes with real users.

Product Coaching

Hands-on guidance in designing AI features and building a team that can make independent AI choices.

AI Training for teams

Whether you need help with your strategy or want to empower your team to make better decisions, we are here to help.

If you need a quote or a custom approach, leave your details and we’ll get in touch.

* This amount is indicative and based on our default approach with a full team.

AI as an accelerator, not a replacement

At Hike One, we approach AI from two angles:

AI in the design process: We use AI tools ourselves to reach better insights faster. Not to take over our work, but to free up more time for what’s truly important: understanding user needs. We use it for initial analysis of user research and creating prototypes to test big assumptions.

Designing AI features for people: We design AI features that focus on transparency, user control, and real-world testing. We collaborate with data scientists and LLM modelers to ensure generated data is presented in a usable and user-friendly way.

‍

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

What we do

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

Related work

Related products

No items found.

Feel free to contact me!

Irene de Vocht

Account Manager

irenedevocht@hike.one

Lets talk

Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Please view our Privacy Policy and refer to our Cookie Policy for more information about our cookie use.

Deny

Cookie preferences