Continuous Discovery

Applying the habits of continuous product discovery helps you make better product decisions that are aligned with business goals and based on real user needs.

At a time when organizations with the best software dominate their sector, improving your products has become a continuous process. Many organizations have therefore already set up a continuous delivery process: new extensions are delivered on a regular basis. But what can often be improved is the product discovery process. This means you know at any time which new extensions make the difference for your end users. Discovery often still happens ad hoc, where a continuous approach - just like for delivery - is more appropriate.

Why continuous discovery?

The aim of continuous product discovery is that you know what the needs of your end users are at all times. Those needs change quickly. Through learning effects, through ever-advancing technology and through innovative products from the competition.

This makes it important for your product teams not only to deliver continuously, but also to continuously discover what your end users are most looking forward to. Because ultimately the behavior of your end user makes the difference in your business results.

In our view, continuous discovery should be a fixed, integrated and joint working method of your product teams.

A set of good habits

The best products are created when product discovery goes hand in hand with product delivery - in a controlled and continuous process. How? That is customization. It also depends on how you are organized now and how your product teams work now.

Ultimately, it's about learning a fixed set of habits that are the same for all your product teams.

What can we help with?

Hike One can help your teams, chapter, or organization to set up or implement a controlled continuous discovery process.

Our white paper may be a first step. But we also provide coaching, master classes and presentations with which we are happy to help you. Moreover, we can also temporarily strengthen your team with UX design and UX research experts.

Feel free to call or email us (see contact details below).

White paper

If you leave your details, we will be happy to send you the whitepaper Boosting product performance.

From absent to incidental
From incidental to structural
From structural to integral
User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.
Initiating fixed working methods.


The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.
The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.
Hike One helpt
We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.
We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.
We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.

More services from Hike One

Hike One assists product teams and design departments in working according to the latest best practices. We provide coaching and support, as well as temporary hiring of design experts. Feel free to contact us if you don't immediately find what you're looking for.

Prefer to speak to someone?

Feel free to call to discuss the possibilities.
David van Duinen
06 46 24 31 49
Caya Kempe
06 42 88 78 36