How UX Research will help you
No matter what problem you are trying to solve, even with limited resources available, UX research will help you put assumptions to the test and build a better solution.
Higher conversion rates, increased sign-ups, a higher NPS or fewer customer service calls… In our experience achieving these results is never the result of luck or simply implementing the first solution that came to mind. Paying close attention to user and data insights, running experiments, and testing solutions guarantees a better outcome.
UX Research in every step of your product development cycle
At Hike One we conduct research at each step of the product development cycle, be it in the discovery, delivery or performance track.
We often combine different research methods to validate the insights and mitigate any blind spots. This is also known as triangulation, mixing both quantitative and qualitative methods such as site analytics, surveys, interviews, and observations. This ensures the most comprehensive results and getting to actionable insights that drive the success of your product.
The benefits of UX research
The results of researching your customers and your solutions are manifold:
- Innovation: With the evidence collected you get valuable insights to innovate towards new solutions, and you have the proof needed to persuade your stakeholders.
- Validation: With limited resources you validate new propositions, without having to build them first.
- UX Metrics: Setting and agreeing on a clear set of metrics improves your existing products and digital applications.
- Democratize UX: By making research accessible to your organization and by sharing the insights widely, UX research can aid in becoming more agile as an organization.
How to make UX Research work in your team
The benefits of doing research are clear, but how can you make this work in your team? One of the first things we look at is where your team is in terms of UX maturity. If you have never done any user testing, the obvious low hanging fruit is to get started with running a few first tests. If you do tests regularly, the next step is to create a research repository or optimize the sharing of results in the organization.
Whatever UX research activity you undertake, most important is to make sure the outcomes are shared with your stakeholders and are delivered with actionable outputs.
Work with experts
Doing user research and testing concepts is part of our DNA and we do this on a daily basis at our customers. Hike One is a team of 50 designers, researchers, interviewers, experiment leads and UX research managers, ready to help.
Whether it is a project or a long term commitment - together with you we want to get to the bottom of things and design a solution that your customers want. Give us a call as we’d love to find out how we might help you!