Brand essentials workshops
Turn abstract ideas into a tangible visual language to describe what your brand is all about, and use this as a base for decisions about your product’s visuals, voice, and identity.
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The goal of our brand essentials program is to turn abstract ideas into a tangible visual language to describe what your (new or revamped) brand is all about. This deep understanding makes it easier to take decisions about your product’s visuals, voice, and identity, and allows us to distill a clear brief for the designer that will be creating the visual identity.
We use 6 exercises to get an understanding of your existing brand or to set the foundation for your new brand:
After getting an understanding of the brand, we define the scope of visual explorations to follow. We talk about very practical topics such as colors, patterns and textures, images and photography, layout, typography, icons, data visualisations, illustrations and animations.
If your visual identity already exists, we can do a visual inventory. This is where we map out visual elements you have and decide which ones you want to keep and/or iterate on. Of course, we can omit the inventory if you currently don’t have a brand or if there’s absolutely nothing of your existing brand that you want to keep.
You can use the workflow in our UX Playbook to outline the essentials of your brand – whether it’s a new or existing one. If it turns out to be fuzzier than expected, don’t hesitate to get in touch with us.
Hike One brought a range of approaches that helped us get from nothing to exciting very quickly. Their creative explorations pushed us into really innovative territory, and their collaborative spirit helped our work gain traction across the company. I would recommend Hike One to anyone with a product at a similar life stage.
Feel free to contact me!
