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Product idea pitch

Make your product idea tangible and get your story across. We help you pitch your idea through asking the right questions and rapid prototyping.

A tangible prototype and a compelling story

You have an idea. You’re sure it will work. Everybody will love it. You’ve run the numbers on the back of a napkin. However, it will require quite an investment from the business. Or at least buy-in. And that’s where you’re struggling. If they could just see what you see…

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Let's pitch it together

We can help you pitch your product idea to your organisation and to external stakeholders by turning it into a tangible prototype that’s embedded in a compelling story.

Benefits

Tangible result in 4 days

Get investments or buy-in by showing everybody what’s inside your head

Compelling story

Use the medium that gets the story across

Limit risk

Validate the problem space early – before investing time, money, and energy

User-centered innovation

Take the user perspective – it will tell you a lot about whether your idea will work for them

Activities

We ask you a lot of questions
We explore your product idea and help you find required information
We create your prototype – together with you
We create a compelling story that includes the prototype of your idea

If you need a quote or a custom approach, leave your details and we’ll get in touch.

* This amount is indicative and based on our default approach with a full team.

Would you like a quote?

The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

What we do

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

Hike One brought a range of approaches that helped us get from nothing to exciting very quickly. Their creative explorations pushed us into really innovative territory, and their collaborative spirit helped our work gain traction across the company. I would recommend Hike One to anyone with a product at a similar life stage.

Tom Harle, Lead customer research and connected services at Lightyear

Related work

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Design Sprint

Rapid prototyping and user feedback can help you tackle complex challenges and validate ideas in only four days, setting you up for better cross-functional collaboration and fast user-centered innovation.

Iteration sprint

Follow up your Design Sprint with an iteration sprint to further refine the solution before moving into production mode.

Research sprint

Explore the problem space, empathise with your target group, and learn about the product and its competition.

Continuous Discovery coaching

Learn to apply the habits of continuous product discovery and make better product decisions that are aligned with business goals and real user needs.

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