Let's work together

Research sprint

Explore the problem space, empathise with your target group, and learn about the product and its competition.

Just enough research

When you’re bringing a new or updated product or feature to market, you have lots of questions. Which problem are you trying to solve? For whom exactly? Is there a market for your solution? Are the people you’re targeting able to use the product? Are they willing to spend money on it?

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Get confident

We believe in just enough research. We developed our research sprint format in line with this belief. A research sprint is a fast and reliable way to answer important questions and discover unfulfilled needs. It reduces risk, helps you move in the right direction, and enables you to confidently take product decisions. And the best part is: you only need four days.

Activities

Get an understanding of desired outcomes, stakeholders, and existing research.
Together, we formulate research questions and recruit users that fit your target group.
We continue by doing the research work: get out of the building, talk to users, run experiments.
On day four, we analyse results, find patterns, and pinpoint the most important insights.

You can run a research sprint to prepare for a Design Sprint, as a kickstart of a product initiative, or as a spike in between regular (Scrum) Sprints. When you decide to run your own research sprint, ask yourself the following questions to do just enough:

Why do I need research? What is it that I must know before I can continue?
How can I collect the evidence that I need? Which research method provides a sufficient answer?
Who do I need to talk to to get answers?
What will I ask or show them?

Would you like a quote?

Leave your details and we'll schedule a (remote) consultation to discuss scope and approach, so that we can send you a custom quote.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

A particularly strong point about working with Hike One was the breadth of explorations done in a short time frame. Our software needs to solve complex challenges in novel ways and this discovery together with our experts was a crucial step in the process.

Thomas Vande Casteele, co-founder and CEO at Awell Health

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.