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Iteration sprint

Follow up your Design Sprint with an iteration sprint to further refine the solution before moving into production mode.

A fleshed out solution in only 4 days

With a Design Sprint, you quickly learn from users whether your solution will work for them. It helps you validate ideas and answer critical business questions – in a single week. But what’s next? How do you go from a quick ‘n dirty prototype to a production-ready design? Or how do you pivot and test another idea? An iteration sprint can do the trick.

Activities

Just like in a Design Sprint, we put our cross-functional team of product people and stakeholders in a pressure cooker context.
Again, we zoom in on our challenge.
But this time, the focus is on either on fleshing out the solution we validated through our Design Sprint - or pivoting to testing another concept. some text
- Option 1: Assuming the Design Sprint led to a viable product, in the iteration sprint we can further refine the concept or add new features to it. Then we test our refined prototype with real users. We wrap up the resulting learnings and prioritise through a story mapping exercise.‍
- Option 2: If the Design Sprint invalidated a concept, we can use the learnings and pivot to another concept. Usually we only need one workshop day, and can spend two full days on creating a new prototype to test with real users.

We’re here for you if you need any guidance. Use the manual in our UX Playbook, book a masterclass Facilitating Design Sprints, or run your Design Sprint with us – followed by an iteration sprint for a smooth transition to delivery.

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From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

A particularly strong point about working with Hike One was the breadth of explorations done in a short time frame. Our software needs to solve complex challenges in novel ways and this discovery together with our experts was a crucial step in the process.

Thomas Vande Casteele, co-founder and CEO at Awell Health

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.