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Design Sprint

Rapid prototyping and user feedback can help you tackle complex challenges and validate ideas in only four days, setting you up for better cross-functional collaboration and fast user-centered innovation.

Figure out what works in only 4 days

It rarely happens that there’s a lack of ideas to improve a product. The question usually is, how do we decide which one to build? Which idea will not only work on the drawing board, but also in real life? Which idea will customers buy? And how do we prevent the usual endless debates?

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Don’t waste time, money, and energy

Good product decisions are based on evidence. And the best evidence you can get is experiencing the behaviour of your own users. That doesn’t mean you have to ship the real product to them, or offer a fully designed service. Run a Design Sprint to validate your ideas before investing time, money, and energy into it – in only four days!

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Learn from users

Developed at Google Ventures, a Design Sprint is a proven method for validating ideas and answering critical business questions. The aim is to quickly learn from users whether an idea will work for them. It helps you make optimal use of resources, limit risk, reduce waste, and deliver user-centered innovations.

Benefits

Limit risk, reduce waste

Validate ideas early – before investing time, money, and energy

User-centered innovation

Quickly learn from real users whether an idea will work for them

Tangible result in 4 days

Shortcut the usual endless debate cycle and compresses months of work into a single week

Set up for success

Actionable report that includes learnings and steps to take in realising your big idea

Activities

Assemble a cross-functional team of product people and stakeholders, and put them in a pressure cooker context
Zoom in on a complex challenge
Come up with several different solutions
Prototype the best ideas
Test the prototype with users

If you need a quote or a custom approach, leave your details and we’ll get in touch.

* This amount is indicative and based on our default approach with a full team.

Get started today

If you want to get a budget for your project, get unstuck, or accelerate something that’s already in motion, consider running a Design Sprint. Use the manual in our UX Playbook to get started.

We’re here for you if you need any guidance. Having facilitated 100+ Design Sprints and counting, we have the tools and the experience to guarantee results. We know the do's and don'ts that you won’t find in any manuals. Or, we can show you the ropes in our masterclass Facilitating Design Sprints – but ideally we run the entire Sprint with you.

Would you like a quote?

Leave your details and we'll schedule a (remote) consultation to discuss scope and approach, so that we can send you a custom quote.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

What we do

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

A real Hiker is hungry for innovation and curious to the bone.

Marco Geerarts, Hiker

Related work

Related products

Research sprint

Explore the problem space, empathise with your target group, and learn about the product and its competition.

Iteration sprint

Follow up your Design Sprint with an iteration sprint to further refine the solution before moving into production mode.

Continuous Discovery coaching

Learn to apply the habits of continuous product discovery and make better product decisions that are aligned with business goals and real user needs.

Continuous Discovery consultancy

An assessment of the degree to which your team is applying the habits of continuous product discovery, followed by a hands-on plan for you to independently strengthen your team’s product mindset.

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