Design Sprints

In most organizations it rarely happens that there are too few ideas to improve or innovate a product. Usually the crux is more in what you have to choose to implement. How do you spend your budget and your scarce hours? Which ideas work not only on the drawing board, but also in practice? Do your customers want to spend money on it? How many? Design Sprints help you make well-founded choices.

In short

The design sprint is a proven method for validating ideas. Hike One has extensive experience with 100+ design sprints for its customers. We also know the do's and don'ts that are not in the manuals.

What is it?

In a design sprint we develop an idea for a product into a working prototype in five working days. We do this in a team, in a pressure cooker context, together with our customer's decision makers and stakeholders. The prototype - in which the idea is made tangible - is delivered on day four and tested with the users for whom it is intended.

This provides valuable insights into the actual behavior of the target group. And with that also a better insight into the chance of success of an idea.

Limit risks

The aim is to release budget for product improvement or innovation that has been validated. This allows you to identify the best opportunities and limit the risks at an early stage - before too many hours, money and energy have been invested.

What can we help with?

Hike One can assist you in many ways with a design sprint. We can facilitate a sprint. We can also add designers, prototypers or testers to your sprint team. And if necessary, we can also help with master classes and coaching.

It is best to meet with each other to determine what is needed and what suits. Please call or email to make an appointment.

Would you like a quote?

Leave your details and we will schedule a telephone consultation to gain insight into the scope and best approach. This way we can make a specific estimate for you.

From absent to incidental
From incidental to structural
From structural to integral
User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.
Initiating fixed working methods.


The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.
The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.
Hike One helpt
We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.
We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.
We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.

More services from Hike One

Hike One assists product teams and design departments in working according to the latest best practices. We provide coaching and support, as well as temporary hiring of design experts. Feel free to contact us if you don't immediately find what you're looking for.

Prefer to speak to someone?

Feel free to call to discuss the possibilities.
David van Duinen
06 46 24 31 49
Caya Kempe
06 42 88 78 36