Let's work together

Continuous Discovery consultancy

An assessment of the degree to which your team is applying the habits of continuous product discovery, followed by a hands-on plan for you to independently strengthen your team’s product mindset.

The habits

You know that, as a product organisation, you can always create more user value, that in turn creates more business value. You know that you should be working towards a shared goal, where the product teams have the autonomy to find the opportunities that, if addressed, will drive the right metrics. You know that you should not be working on a fixed list of features that may or may not drive a business goal that product teams aren’t even aware of. But…are you?

‍

Customer-centric products for business growth

Through leveraging cross-functional collaboration, testing hypotheses, and embracing a range of research methods, Continuous Discovery empowers organisations to gain a deeper understanding of their customers, and make data-informed decisions. That’s how they deliver customer-centric products, drive business growth, and stay ahead in a competitive market.

‍

Put the finger on the sore spot

Many organisations shifted from ad hoc to continuous product discovery in order to know, at all times, which changes to the product will make the difference for users – and for the business. However, organisations often experience a plateaued learning curve or even a regression to old habits.

Activities

Assess collaboration between product teams and business teams in order to define a clear business goal, and to figure out how each product team can have an impact on it.
Assess the ROI of product choices, the possible paths to product success, the inherent risks, and the user insights and evidence you collect.
Define the degree to which users are placed at the center of the decision-making process to focus on impactful problems to solve, not features to ship within strict deadlines.
Identifying the assumptions solutions rely on, testing the riskiest ones, and eventually shipping solutions that are validated through discovery.

If you noticed that your product teams are experiencing a plateaued learning curve or even a regression to old habits, be that bright spot. Evangelise the importance of better product decisions and keep asking everyone – including yourself:

How is the feature you’re designing or developing contributing to business goals?
Which user need is the feature addressing? Is that the most important need to address at this moment?
Is your chosen solution actually solving the problem? Do you know this, or do you assume this?
What other solutions have you considered?

Read all about the habits of Continuous Discovery in our UX Playbook. If you need a masterclass to strengthen your implementation of the habits of continuous product discovery, or an inspirational talk or opportunity workshop to refresh your memory, we’re happy to help.

Would you like a quote?

The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

We are all blind to our own flaws. That's why we asked Hike One – as an experienced external party – to challenge us.

Jürgen Sulls, Head of Product at Yuki

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.