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You know that, as a product organisation, you can always create more user value, that in turn creates more business value. You know that you should be working towards a shared goal, where the product teams have the autonomy to find the opportunities that, if addressed, will drive the right metrics. You know that you should not be working on a fixed list of features that may or may not drive a business goal that product teams aren’t even aware of. But…are you?
Through leveraging cross-functional collaboration, testing hypotheses, and embracing a range of research methods, Continuous Discovery empowers organisations to gain a deeper understanding of their customers, and make data-informed decisions. That’s how they deliver customer-centric products, drive business growth, and stay ahead in a competitive market.
Many organisations shifted from ad hoc to continuous product discovery in order to know, at all times, which changes to the product will make the difference for users – and for the business. However, organisations often experience a plateaued learning curve or even a regression to old habits.
If you noticed that your product teams are experiencing a plateaued learning curve or even a regression to old habits, be that bright spot. Evangelise the importance of better product decisions and keep asking everyone – including yourself:
Read all about the habits of Continuous Discovery in our UX Playbook. If you need a masterclass to strengthen your implementation of the habits of continuous product discovery, or an inspirational talk or opportunity workshop to refresh your memory, we’re happy to help.
The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.
We are all blind to our own flaws. That's why we asked Hike One – as an experienced external party – to challenge us.
Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.
Hike One assists product teams and design departments in working according to the latest best practices. We provide coaching and support, as well as temporary hiring of design experts. Feel free to contact us if you don't immediately find what you're looking for.