Roadmap track

Combine your opportunity solution trees with an actionable organisation-wide ‘Now, Next, Later’ approach for strategic alignment and the flexibility to adapt to new discoveries.
designers kijken naar een scherm

Simple and dynamic

If the roadmaps you create every quarter or every year keep ending up on a dusty shelf, you’re probably making promises you can’t keep based on information you don’t have. It doesn’t have to be this way. Your roadmap can become a dynamic and customer-focused tool that supports Agile product management and continuous learning.

From deadlines to priorities

Our roadmap track shifts the focus from specific dates to priorities when communicating plans. This promotes better collaboration and alignment between product teams, stakeholders and customers, as it provides a clear and concise way to communicate what the team is currently working on, what’s coming up next, and what’s planned for the future.

An Agile roadmap

Our approach is to avoid rigid timelines, so that teams can adjust priorities based on new insights, customer feedback, and changing market conditions. Our roadmap track revolves around learning to Iteratively update your roadmap, so that it reflects the most current understanding of what will drive value. This allows for a strong focus on customer needs and outcomes at all times.

Benefits

an orange check mark
Priorities, not deadlines
Better organisation-wide collaboration and alignment
an orange check mark
Clear and concise
Communicate what’s now, what’s next, and what’s later
an orange check mark
Agile and iterative
Adjust priorities based on insights, feedback, and market conditions
an orange check mark
User-centered
An always up-to-date understanding of what will drive value

Activities

  • Review what you currently have
  • Review what you need
  • Define the right setup
  • Propose a governance structure

Expert review: 
Heuristic evaluation

From €0.000*
If you need a quote or a custom approach, leave your details and we’ll get in touch.
* This amount is indicative and based on our default approach with a full team.

Get started today

Start mapping out the outcomes you’re aiming for and the opportunities you want to address to get there in an opportunity solution tree. Prioritise based on strategy and impact. Then go into story mode: zoom in on solutions and experiments you’re working on now, opportunities you want to address next, and outcomes you want to achieve later.

Would you like a quote?

The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.

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From absent to incidental
From incidental to structural
From structural to integral
Characteristics
User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.
Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.
The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.
What we do
We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.
We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.
We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.
The value of Hike One lies in how they teach a man to fish. They don't catch the fish for you, they don't give you a textbook about fishing; they invite you to go fishing together.
Jürgen Suls, Head of Product at Yuki

Prefer to speak to someone?

Feel free to contact me!

David van Duinen, Commercial Director

06 46 24 31 49

david@hike.one

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