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Continuous Discovery coaching

Learn to apply the habits of continuous product discovery and make better product decisions that are aligned with business goals and real user needs.

Make a difference

Because a digital product is never finished, most product teams are continuously delivering product updates. But many product teams have no idea whether what they ship is actually making an impact. The question is not whether or not you’re regularly shipping features. The question is whether you’re shipping the right features.

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The product mindset

Shift from ad hoc to continuous product discovery in order to know, at all times, which changes to your product will make the difference for your users – and for the business. Because we can always create more user value, that in turn creates more business value. This is what we call a product mindset.

We can help you get a product mindset through Continuous Discovery coaching. It’s a dynamic and iterative approach based on a set of habits each product team adopts.

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Customer-centric products for business growth

Through leveraging cross-functional collaboration, testing hypotheses, and embracing a range of research methods, Continuous Discovery empowers organisations to gain a deeper understanding of their customers, and make data-informed decisions. That’s how they deliver customer-centric products, drive business growth, and stay ahead in a competitive market.

Activities

We facilitate collaboration between product teams and business teams in order to define a clear business goal, and to figure out how each of your product teams can have an impact on it.
We give teams the tools to map the ROI of their product choices, the possible paths to product success, the inherent risks, and the user insights and evidence they collect.
We help teams place users at the center of your decision-making process to focus on impactful problems to solve, not features to ship within strict deadlines.
We teach teams to identify the assumptions their solutions rely on, to test the riskiest ones, and to ship solutions that are validated through discovery.

Focus less on building solutions, and more on solving problems in a way that makes a difference. Start making better product decisions by asking yourself:

How is the feature you’re designing or developing contributing to business goals?
Which user need is the feature addressing? Is that the most important need to address at this moment?
Is your chosen solution actually solving the problem? Do you know this, or do you assume this?
What other solutions have you considered?

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Read all about the habits of Continuous Discovery in our UX Playbook. If you need a masterclass, introductory talk or taster workshop to kick off your implementation of the habits of continuous product discovery, we’re happy to help.

Would you like a quote?

The right approach depends on where you are now and where you want to go. It is best to leave your details here. We will then schedule a telephone consultation so that we can better estimate what you should consider.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

Our discovery coach was always focused on getting results – and fast. Always pushing us to get started today, make things smaller, learn from our users now and not next week.

Jürgen Sulls, Head of Product at Yuki

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.