Customer journey workshop
Mapping your customer’s experiences and emotions at each stage of interacting with your product provides insights into needs, perceptions and pain points that we leverage to improve your product.
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How do your users interact with all of the products, services, or processes you offer? Each seemingly separate element can be a touchpoint in many different user journeys, thereby significantly impacting the customer experience.
To improve your offering, you need a customer journey map to connect the touchpoints between your users and your organisation across all channels. Such a map is a visualisation of the experience of a persona with a product over time, covering emotions, motivation, interactions and barriers experienced throughout the journey – and the factors that influence the experience.
A customer journey map helps identify connections between people, products and processes. In turn, this provides insights into bottlenecks and opportunities for better results – such as a higher ROI or improved efficiency – which helps teams focus and align.
Learn all about the why, how and what of a customer journey map in our UX Playbook, or book our masterclass journey mapping if you need more help.
Or check out how we helped Marktplaats turn insights into actions through journey mapping for some inspiration.
The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.
Having Hike One as a strategic design partner has helped us to stay focused on our mission by providing the right value for all of our users that love to trade on our platforms.
Feel free to contact me!
