Our stance on user control

We believe that all people should benefit from the best of technology. And technology makes the world better only when we make it work for people.

That’s why our mission is to help organisations translate the complexity of technology into accessible products that people love.

The work we do for our clients is in line with our vision and mission, and contributes to a better world for everyone. We don’t want to harm people and planet. And, if it’s in any way possible, we want to actually have a positive effect. Ideally, our clients have the same motivation. If they don’t, we nudge them to make the right decisions anyway, by making (ethical) assumptions and choices explicit.

Our ideal client

respects the user and does not want to use deceptive patterns.

In our work

we don’t use deceptive patterns.
we design interactions to be as clear/transparent as possible about what they do.

At Hike One

we only force people to play table tennis with us if we don’t have enough players for round-the-table.