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UX maturity review

An actionable plan for leveling up your UX maturity, based on your ability to deliver user-centered design. We touch upon process, research, tools, capabilities, culture, workflows, and operations.

Building a UX culture

Levelling up your UX maturity is integral to creating great products and to meeting the ever-changing needs of your users. This is no small task, and many organisations feel like UX efforts aren’t unified or that related results have plateaued. How do you measure your current UX maturity? How do you identify what you need to do to reach the next level? And what do you prioritise?

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Level up

According to the Nielsen Norman model, UX maturity measures the ability and desire for a business to successfully develop and deliver user-centered design. This includes measuring the quality of the design processes, research, tools, capabilities, culture, workflows, and operations – and creating an actionable plan for improvement.

Benefits

Comprehensive

Measure your current UX maturity based on all relevant topics

Actionable and prioritised

A solid plan for leveling up your UX maturity

One step at a time

A proven approach that doesn’t skip any important steps

User-centered

Unify UX efforts to drive value

Activities

Arrange workshops to identify your current level of maturity
Define desired outcomes and projected ROI
Create an actionable, scalable, and cohesive plan to level up
Identify skills gaps and define objectives for filling them
Break through silos and create cohesion and integration
Scale up and communicate UX benefits organisation-wide

If you need a quote or a custom approach, leave your details and we’ll get in touch.

* This amount is indicative and based on our default approach with a full team.

Get started today

If you want to assess and improve your UX maturity, don’t skip any steps. Read up on level 1-3 and level 4-6.

Some pro tips that will help you any day of the week:

Talk to your colleagues about their experiences with the current processes and communication around UX.
Revisit and reassess your understanding of how customers are using your product or service, who they are, and what they want and need.
Clarify roles and responsibilities (for example, with a decentralised design team, distinguish between the responsibilities of the vertical team of designers and the horizontal product teams they’re in).
Organise events or roundtables to discuss challenges with peers who are in the same situation, in order to learn from each other.

Would you like a quote?

The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

What we do

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

Our journey began with a simple idea: let’s truly understand what a plant needs, and build a system to accommodate that. From this idea Hike One has taken us into the world of User Experience.

Remco Duijverman, IIVO Product Owner at Hoogendoorn

Related work

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Design system review

An examination of elements and guidelines in order to propose a structured approach to improving and maintaining your design system.

Customer journey maturity scan

Embed a continuous, holistic, and user-centered approach to mapping the experience of your customers as they go through all of your organisation’s products, services and processes.

Expert review

Have your product evaluated against a set of predefined UX principles or heuristics to get an objective overview of the overall quality of your product, and an actionable plan for improvement.

Interim UX designer

We have experience in designing complex applications for large organisations. We work Agile and we’re familiar with the latest tools.

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