Usability test

Observing how real users interact with your product helps to identify problems in the design and to fix them early in the process, thereby enhancing product effectiveness and customer satisfaction.
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Observe real behaviour for better product decision

If you want to build an effective product that makes your users happy, you have to know how your product is used. And for that, there is really only one good way: observing real behaviour. Where do people get stuck? Why? What doesn't work as intended? Why not?  

You can use usability testing for existing products as well as for products that are still in development.

Why and how

With existing products or features, you usually already know where results are less than expected. You know what users are doing, based on quantitative user data such as usage statistics. A usability test is qualitative, and can provide insight into why and how users are (not) doing things. We can use your real product in a controlled setting with specific research questions, tasks, and interview questions for this. 

Prototype and test early

For products or features that are still in development, there is no quantitative data because it isn’t live yet. The good news is that at this early stage, adjustments are still relatively cheap, and you can easily prevent rolling out a sub-par product. Since going live with something based on incorrect assumptions can have major consequences, this is where usability testing is crucial. In this phase, you’ll need a prototype of the product to validate your assumptions with. This prototype can be low-fidelity. 

Benefits

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Learn from users
why and how
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Reduce waste
early stage
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Overview
Detailed overview of bottlenecks and highlights, and conclusion on overall quality
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Actionable
Actionable plan for improvement – which we present to your stakeholders for maximum impact

Activities

  • Together with you, we decide what product will be evaluated and which topics we will base our review on. 
  • While performing the main user tasks executing key user tasks, we check the product on topics like usability, accessibility, consistency, attractiveness and brand experience, in order to identify pain points of the product. 
  • We deliver a detailed overview of bottlenecks and highlights, a conclusion on overall quality, and an actionable plan for improvement. 
  • We present the results of the review to your team and/or stakeholders for maximum impact. 

Expert review: 
Heuristic evaluation

From €0.000*
If you need a quote or a custom approach, leave your details and we’ll get in touch.
* This amount is indicative and based on our default approach with a full team.

Get started today

Pro tip! In a qualitative study like a usability test, the rule of thumb is to observe 5 to 10 users. This is enough to spot patterns in behaviour, so that you can identify the biggest pain points and opportunities. If you don’t find any patterns with this amount of users, the scope of your test is too big.

Read more about usability testing in our UX Playbook. We have been testing products and services for more than 15 years, so do reach out if you need help with scoping, prototyping, interviewing or observing your test.

Would you like a quote?

We have an arsenal of methods to perform usability testing for you. Together, we can decide what suits the situation. Leave your details and we'll schedule a (remote) consultation to discuss scope and approach, so that we can send you a custom quote.

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From absent to incidental
From incidental to structural
From structural to integral
Characteristics
User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.
Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.
The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.
What we do
We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.
We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.
We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.
We enjoyed working with Hike One as a team: due to their creativity, smart people and open communication, we created beautiful things.
Mathilde Havinga, Business Owner Digitale Dienstverlening Deelnemers at TKP Pensioen

Prefer to speak to someone?

Feel free to contact me!

David van Duinen, Commercial Director

06 46 24 31 49

david@hike.one

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