Let's work together

Business model canvas workshop

Visualise and leverage the building blocks of your business model to create a robust, adaptable, and successful business strategy.

A single-page strategy

You want to launch a new product, either for an existing organisation or an entirely new one. What is the value your product is supposed to provide? And for whom? How do you communicate your proposition to them? In the process of bringing your product to the market, how do you allocate resources, and how do you provide clarity, focus, and alignment in your team? How do you identify weaknesses and risks?

Activities

Identify customer segments
Define value propositions
Map channels and touchpoints
Evaluate customer relationships
Map revenue streams
Define key resources
Define key activities
Define key partnerships
Map cost structure

Whereas the Business model canvas can be used for both startups and existing organisations, the Lean canvas is specifically geared towards new business ideas. The building blocks are modified slightly to suit the needs of a Lean startup:

Customer segments
Problem
Solution
Channels
Unfair advantage
Unique value proposition
Cost structure
Revenue streams
Key metrics

Would you like a quote?

The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

The value of Hike One lies in how they teach a man to fish. They don't catch the fish for you, they don't give you a textbook about fishing; they invite you to go fishing together.

Jürgen Sulls, Head of Product at Yuki

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.