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Design operations review

We review how your design teams are organised, to pinpoint what’s keeping them from an effective and efficient execution of their increasingly complex creative and strategic design work.

Let your creatives create

Most organisations have formalised, standardised, scripted or even automated large chunks of the design process. Still, at scale, designers often struggle with a speedy design delivery without compromising on quality.

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Operations in design

How do we collaborate with development, and with our stakeholders? How do we make sure we’re all on the same page, without having to discuss every single detail? How do we leverage user insights and product analytics? How do we manage our design system, our software, recruitment, and onboarding? How do we get the resources for our next initiative?

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Stop asking creatives to work on operations

These are important issues – but not all of your designers have to be involved in addressing them. Let’s stop asking creatives to work on operational tasks. Let’s free them up to be amazing at the work they are best at:

conversing and empathizing with users
mapping out the problem space
conceptualising design ideas
creating prototypes
refining user experiences

Benefits

Coordination and efficiency

Let designers work on creative work, not operations

High quality, high efficiency

Lean approach to processes, documentation, and tools

User-centered design process

Focus on learning from customer feedback and data

Result-driven design teams

A setup that leverages rapid testing ideas during discovery to minimize waste during delivery

Activities

Assess how design teams communicate and align, and help them prioritise by connecting design goals to those of other departments and the organisation as a whole.
Connect the dots between design initiatives, resources, and desired outcomes.
Map out how design teams gather and analyse customer feedback and other data, and integrate this into the design process.
Gather documentation and standards for design practices, complete or condense it, and implement it throughout the design organisation.
Map out your designers’ tools landscape and identify gaps and overlaps.

If you need a quote or a custom approach, leave your details and we’ll get in touch.

* This amount is indicative and based on our default approach with a full team.

Get started today

If you experience too many cooks in the (design) kitchen, too many overworked or burnt-out designers, and a low ROI of design in general – step up your DesignOps.

Get started by understanding the business value of DesignOps.

Whenever you spot opportunities for improvement, implement small new habits, and keep learning as you go.

Or get some inspiration from how we laid down a solid plan for a design system with the City of Amsterdam, and how we implemented a multi-branded design system leveraging design tokens at Signify.

Would you like a quote?

The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

What we do

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

Our journey began with a simple idea: let’s truly understand what a plant needs, and build a system to accommodate that. From this idea Hike One has taken us into the world of user experience. Our journey began with a simple idea: let’s truly understand what a plant needs, and build a system to accommodate that. From this idea Hike One has taken us into the world of user experience.

Remco Duijverman, IIVO Product Owner at Hoogendoorn

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