Let's work together

Growth hacking kick-off

Identify the one metric that matters in your funnel, ideate, prioritise, experiment, analyse, and accept that failure is the only way to learn. Scale success, kill failures. Fast.

Lean experimentation for business growth

Scaling a product is hard. Attracting and retaining customers is hard. Especially when you don’t have the data to make informed decisions. Or when you have limited resources for marketing and communications. But it doesn’t have to be that way: grow your audience where it matters – in a data-driven, low-cost, creative and effective way instead.

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Iterative and data-driven

Growth hacking is an iterative process revolving around experimentation. It uses rapid data-driven experiments – based on hypotheses and answered through real data – to quickly validate possible ways of growing a business. The focus is on growing the audience for your product throughout each layer of the customer funnel.

Activities

Outline your customer funnel, and add real data if you have it – or an actionable plan to get it if you don’t
Select the most critical bottleneck in your funnel: the one metric that matters
Make a list of hypotheses about how we might smooth out this bottleneck, and a map to decide on their priority
Select 3-5 experiments for prioritised hypotheses, designed by means of test cards

No amount of hacking can produce product-market fit. So before you get started, check if you’ve reached this with the Value proposition canvas.

When you’re ready to start hacking, just follow the steps in our UX Playbook. And be prepared: 9 out of 10 experiments are going to fail. Which is a good thing: it’s the only way to learn.

Would you like a quote?

The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

Now we define very concrete outcomes instead of big fluffy ones. What do we want to improve and by how much?

Jürgen Sulls, Head of Product at Yuki

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.