Let's work together

Value proposition canvas workshop

Get crystal clear on what your customers need versus what your organisation can provide, and deliver a product that people actually want.

Filling the gaps

Are you clear on what your customers need versus what your organisation can provide? Are you delivering a product that people actually want? What do you base decision making and positioning on?

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Your promise to your customer

When business strategies align with customer needs, you can deliver a product that people actually want. The Value proposition canvas is a powerful tool to get you there. It’s a visual representation of what your customers need versus what your organisation can provide. An effective value proposition communicates what you are promising to your customer.

Activities

Identify and map user jobs, pains, and gains
Prioritise needs
Map your offering
Identify gaps between prioritised needs and your own offering
Make an actionable plan for filling those gaps

Pro tip! Wrap up your workshop with a value proposition statement for optimal alignment and focus:

Our [product] helps [target group] that [wants a desired outcome] to reduce [pains] and increase [gains] through [solutions] for a [cost structure].

For example, for the product discovery coaching trajectory Hike One offers, that could be:

Our product discovery coaching helps organisations with a high UX maturity that want to deliver products that resonate with users in a way that makes the business thrive to reduce risk and increase customer-centered decision making through advising and coaching product teams for a fixed weekly fee.

Would you like a quote?

The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.

From absent to incidental

From incidental to structural

From structural to integral

Characteristics

User research is incidental and ad hoc.
Fragmented and outdated user journey maps.

Insights are not findable or accessible for every team.

No set of fixed methods.

Initiating fixed working methods.

Systematic.

The user journey becomes the starting point for the workflow.

Central storage of insights. Rights and access are managed.

Continuous user research, testing and implementation of improvements.

The same, interchangeable methods for collecting user data throughout the organization.

It is clear who can (and must) make the decisions.

Every product team - in all relevant chapters and departments - has the same way of working.

Hike One helpt

We start with a short audit.

We help you realize your first successes.

We give you the tools to work based on user data. We collect input from your target group.

Depending on where you are, Hike One can take responsibility while we take care of the implementation together.

We help with creating structure, defining roles and selecting the right tools.

We help to coach your (new) experts in-house.

We ensure that you can deliver consistently high quality with less effort.

Together we continuously map and manage the user journey, with responsibility increasingly shifting to your own team members.

We help you get the entire organization working based on user journeys.

We spread the gospel across all silos and we help coach the coaches.

If necessary, we help develop the business case and present it at C-level.

The value of Hike One lies in how they teach a man to fish. They don't catch the fish for you, they don't give you a textbook about fishing; they invite you to go fishing together.

Jürgen Sulls, Head of Product at Yuki

About Hike One

Hike One supports organizations in designing and improving their digital products. We mainly work for corporates, SMEs, and government agencies. In 2023, Hike One was named the best UX design agency in the Netherlands by Emerce 100 based on customer feedback. Hike One's clients include ASML, Heineken, Liberty Global, Municipality of Amsterdam, Marktplaats, Ministry of Economic Affairs, Philips, Rabobank, Rituals, and Signify.