Value proposition canvas workshop
Get crystal clear on what your customers need versus what your organisation can provide, and deliver a product that people actually want.
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Are you clear on what your customers need versus what your organisation can provide? Are you delivering a product that people actually want? What do you base decision making and positioning on?
When business strategies align with customer needs, you can deliver a product that people actually want. The Value proposition canvas is a powerful tool to get you there. It’s a visual representation of what your customers need versus what your organisation can provide. An effective value proposition communicates what you are promising to your customer.
Pro tip! Wrap up your workshop with a value proposition statement for optimal alignment and focus:
Our [product] helps [target group] that [wants a desired outcome] to reduce [pains] and increase [gains] through [solutions] for a [cost structure].
For example, for the product discovery coaching trajectory Hike One offers, that could be:
Our product discovery coaching helps organisations with a high UX maturity that want to deliver products that resonate with users in a way that makes the business thrive to reduce risk and increase customer-centered decision making through advising and coaching product teams for a fixed weekly fee.
The right approach depends on where you are now and where you want to go. Leave your details, and we'll schedule a (remote) consultation to figure out what you need.
The value of Hike One lies in how they teach a man to fish. They don't catch the fish for you, they don't give you a textbook about fishing; they invite you to go fishing together.
Feel free to contact me!
